OTTO is Germany’s leading online fashion and lifestyle retailer. The family-owned retailer generates $2.56 billion in revenue by selling clothing, toys, consumer electronics, homewares, and other items in 20 countries.

Otto is Germany’s second-largest online marketplace, trailing only Amazon in terms of daily traffic and orders received every 10 seconds. It has 6.5 million active users and achieved a 2.95 billion Euro turnover in the 2017/18 financial year, an increase of 8.5 percent and an eighth consecutive year of revenue growth.

 

Otto was founded in 1949 and has since grown to become one of the most popular mail order catalogues for everyday shopping. Today, online generates 90% of the company’s revenue, which supports a wide range of product categories ranging from fashion to household products and furnishings. Otto has around 6800 brands and 3 million products in its database. Despite the fact that Otto has just recently completed the move from catalogue to marketplace, the brand has not suffered as a result of the transition, and its brand awareness has increased.

The company’s market footprint has only expanded. Otto represents a unique opportunity for retailers and brands wishing to develop their business in Germany to tap into its established consumer base.

Dedicated resource who can communicate in German.

On www.ottoversand.at , translation and transformation skills are essential for success. Product descriptions must be properly translated and customised to the German market. Furthermore, ottoversand.at back-end reporting is only available in German, necessitating understanding on how to operate within a German business in order for brands to maintain high visibility.

Information about the product is clear.

Around 70% of German ecommerce customers read product descriptions or accompanying catalogues, according to the Bundesverbands des Deutschen Versandhandels (Federal Association of Mail Order Business).

This is a crucial metric for trading on Otto and successfully targeting its target market. The “Mid-Moderns” are Otto’s primary client demographic, which consists primarily of 25-44 year old modern and trendy women who are up to date on the current trends.

Localised sizing and product range depth

When products are accurately attributed, they appear more prominently in category, size, and search results pages. Customers like the convenience and assurance of having a huge selection of products in a variety of localised sizes. For German buyers, these are both critical criteria.

Competitive pricing

German shoppers are particularly astute, comparing things from a range of brands to find the greatest deal. Customers will be more likely to buy if things are priced competitively, even if they are unfamiliar with the brand.

Customers on German marketplaces are more inclined to buy but also return more things, so brands must be aware of this. This increased order frequency is due to conventional purchasing habits, in which customers prefer to try on products at home before making a purchase. Returns will almost certainly be greater for brands, but Otto will not charge for them.

LATEST WOMEN FASHION FROM OTTO 

The concept of fashion is certainly as old as mankind; from a raffia skirt to an evening gown, it’s only a little step. What would a woman’s life be like if she didn’t think about fashion and attractiveness, and especially if she didn’t enjoy the satisfaction of a successful appearance? The same substance that occasionally drives the rulers of creation insane is an elixir of life for the ladies of the world. How wonderful that OTTO carries AZ women’s fashion, which is more lovely than we could have imagined – and always a step ahead of the curve.

  • Dresses, skirts, and blouses are delicate, feminine, and a little sensual.
  • Women’s fashion includes jackets, slacks, and jeans in a variety of styles.
  • Women’s fashion on offers shoes, accessories for all occasions.

Dresses, skirts, and blouses are delicate, feminine, and a little sensual

OTTO has the latest designs and highlights right from the start of the season for everyone who wants to be up to date on fashion and current trends. Dresses and blouses put you in a pleasant mood, and the rustling of the delicate materials is simply enticing. There is a lot to discover at OTTO when it comes to stylish blouses, from the classic white shirt blouse body to the chiffon tunic with a skull motif in a rivet effect. You may wear this with either a classy blazer or a casual shirt to create two alternative looks. In any case, a dress dresses every woman! Baby dolls with romantic flower prints, stylish ruffled bandeau dresses, or racy ruffled bandeau dresses To create a classy party ensemble, combine high-low shapes in crepe georgette with wedge sandals or platform heels in no time.