As we all know, mobile phones are ruling our digital world, so mobile-focused marketing has become a focal point of every strategic marketing planning. Mobile marketing is a huge must for every business that wants to keep a competitive edge over their competitors and maintain advantage within the industry.
SMS marketing is a crucial part of mobile marketing
When we speak about mobile marketing, we must pay special attention to SMS marketing since SMS has proved to be one of the most effective marketing and sales tools. This small portion of information, delivered to your mobile phone, has a phenomenal 98% open rate within 3 minutes! No other marketing tool can offer such an efficiency rate, making SMS marketing the most convenient way to deliver your business message to your customers and prospects.
Although mobile technology has advanced significantly and offers so many new age solutions, some ‘good old things’ will never go out of fashion. To illustrate this, we’ll use some recent mobile marketing stats that say a percentage of smartphone users that text is a whopping 96%! So, despite all the advances in mobile technology, SMS messaging is still very important to users. As a savvy digital marketer, you must not neglect SMS marketing!
Bulk SMS builds quality customer relationships
Bulk SMS will improve your marketing and customer communication. Why? Because it is fast, cost-effective, it builds meaningful conversation and is a permission-based (opt-in), which customers appreciate a lot.
Bulk SMS, also known as Bulk text messaging, Bulk Messaging, Business SMS, SMS software or even Text message marketing, is a service that allows businesses of all sizes to send large quantities of SMS messages to various mobile phones through different mobile networks. To say it simply: Bulk messaging enables you to deliver an SMS to a large number of recipients, at once. If used smartly, Bulk SMS service can even become your perfect business pitch.
Bulk SMS delivery helps businesses build relationships that drive scalable results. This purpose-built service is especially useful in assisting first-time entrepreneurs, and SMEs succeed in reaching the right prospects during the complex purchase process. In the same time, it empowers businesses to create endless opportunities through strategic well-targeted exposure. Bulk SMS enables its users to send mass text messages nationally and internationally. This is the reason why this type of SMS delivery is one of the best solutions for businesses aiming to reach a specific audience, locally or globally.
How businesses are using bulk SMS?
Bulk SMS is used by every kind of business, from banks and e-commerce sites to traditional retailers and tech companies.
Campaigns can be used for entertainment, information or marketing purposes. Here are just some business use cases for bulk SMS:
* Collecting payments
* Offers, discounts and sale alerts
* Coupon codes
* Product news
* Thank You
* Election vote appeals
* Service notifications
* Feedback requests
* Survey links
* App download links
* Internal employee updates
* Emergency updates
* Reminders
As with email, bulk SMS campaigns can be created and put into action in a matter of minutes. The immediacy of SMS allows businesses to react quickly to situations. Retail stores can drive footfall on a slow day or clear stock before the new season arrives. While marketers can promptly react to a competitor’s promotion or conduct damage control in a PR crisis.
