The last two years have been challenging for all industries and businesses. At the very start of the pandemic, it seemed like many companies would be in trouble, but luckily, many have emerged out of the crisis even more successfully than before. However, there is now a new challenge – keeping the sales steady and increasing in the period to come to anticipate future setbacks.

As today’s businesses rely heavily on websites to increase their sales, we’ve prepared a list of tools for you that will help you get more business from the visitors who are already on your website.

Ahrefs

There are many SEO tools out there and they all look up to Ahrefs. This all-in-one SEO tool is the top choice for search engine optimization for companies around the globe. It’s a rather complex product that allows you to get a birds’ eye view of the health of your on-page and off-page SEO.

In terms of sales, Ahrefs can help you capitalize on the right keywords. Creating content is great, but Ahrefs helps you find the keywords that bring in more people to your website. Using a variety of tools within Ahrefs, you can see the potential traffic a keyword can get (in the number of visits per month), the keyword difficulty (how hard it will be to rank on page 1 for it), the cost per click, the ratio of clicks and search result appearances and more.

On top of this, Ahrefs allows you to do extensive competitor research. You can find their most successful page, top-performing keywords, growth trends, newly acquired backlinks and more. If your competition does a lot of SEO to stand out, Ahrefs is the tool you need to beat them. You can also use this research to create compelling webinars. 

Before you begin doing any SEO work, you can do an SEO audit and let Ahrefs crawl through your website. That way, you can spot some low-hanging fruit to take care of before doing any more complex technical SEO. Even if you have just the basic knowledge of SEO, you’ll be able to do a lot of things based on this report, including removing broken links, replacing broken images, adding alt tags and more.

At $99 per month for the most affordable plan, it’s on the pricier end of SaaS product pricing, but it’s an investment that is well worth it. The amount of data you can get and the kind of marketing materials you can create will make the monthly fee pay off in a matter of days.

CloudTalk.io

Business telephony is all the new rage. Across the world, the good-old traditional phone is going away in history and it is being replaced by VoIP. This tech allows you to make more calls for less money and with advanced features that no landline phone could ever offer.

CloudTalk allows you to easily make calls on the go. This cloud-based phone system acts as a fully independent call center, allowing you to add as many agents as you wish to your team. Besides taking calls (in a customer service support role, for example), you can also make outbound sales calls just as easily.

Embed CloudTalk on your website and you can easily take calls from your visitors with one click. Perhaps the best part about CloudTalk is that when a customer calls you, the agent on the call can see all of their previous interactions with your company – be it live chat, emails, social media inboxes or something else.

Had to start working remotely because of the pandemic? No worries. With CloudTalk, you can have a fully virtual contact center that can function from any place in the world. In fact, you can have agents working from different continents and time zones. If you sell through your website to a global audience, having a team distributed worldwide will make it much easier to have full, 24-hour coverage through the phone.

Starting at 20EUR per month for a single user, CloudTalk offers a lot in a package that costs as much as a few cups of coffee and offers incredible value to your business.

LiveSession

Your website’s conversion rate is one of the metrics you should religiously follow, whether you’re a marketer or a business owner. If your website has an average of 100k visitors per month, a 1% difference in conversion rate can make a major difference in profit. But how can you see why a certain landing page or offer is underperforming?

LiveSession lets you literally see what’s going on with your website in real time. It can record user sessions so you can watch what happens when a new or returning visitor lands on your website. It’s a detailed look that allows you to conclude which elements of your website need fixing. The best part is, you can do this for your app, mobile website or desktop website and filter according to different characteristics such as country or device being used.

For an even better representation, you can use heatmaps. This tool lights up your website in red in every place where there’s significant activity going on. This way, you can see where your visitors are going and which sections are left ignored. If your funnel is broken or if one part of your page is turning off your visitors, this may be the easiest way to spot your mistakes.

The great news is, if you’re struggling with an issue on your website, LiveSession will help you figure it out and return that investment at least tenfold in a single day.

Conclusion

Your website is not just your calling card anymore. In 2022, your website is one of the best ways to make an income without worrying about lockdowns or a new pandemic affecting your sales. Treat your website well and keep a close watch on it and it will reward you with new customers. These tools are used by top SaaS content marketing agencies, and can help you out there if you want to ensure that your visitors turn into customers and keep returning for more.