Reebok is a sports apparel company that excels in sneakers, casual footwear, and running shoes. Its products are highly functional, stylish, and affordable, and they offer a balance of performance, comfort, and quality. The company also produces athletic leggings, windbreakers, and track pants.
Reebok’s mission is to become the world’s leading fitness brand. It has evolved from traditional sports to focus on fitness, blending iconic heritage with modern technology to create new products that meet consumers where they are. In 2018, the company established a new ‘Sport’ unit and category, which combines product divisions focused on specialized fitness activities. These new units focus on style innovation and functionality.
Reebok also began selling its products in countries outside the United States. It now sells its shoes in over 140 countries. In nine countries, Reebok’s products are among the top selling sneakers. The company’s sales in the United States are less than ten percent of its total global revenue. However, it is still one of the world’s largest sports apparel companies.
The Reebok logo has evolved into a “Delta” shape that is more relevant to everyday use. The company is now focusing on fitness, and moving away from its primary target market of professional athletes. With this move, Reebok hopes to inspire everyday people to engage in physical activities. This new logo focuses on encouraging people of all backgrounds to become active in sports.
Reebok’s Pump sports shoe is a notable example of this innovation. Featuring inflatable chambers that provide custom fit, the Reebok Pump was introduced in 1989. This basketball shoe was designed with the help of NBA superstar Shaquille O’Neal. The company’s Shaqnosis technology uses air-running and shock-absorption technology to increase comfort and performance.
The company has been producing sports footwear for more than 50 years. The company’s name originated from the African antelope, the Reebok. It grew rapidly and is now found in 28 countries around the world. Reebok’s athletic footwear is known for its comfort and durability. Reebok is one of the leading sports apparel manufacturers in the world.
Reebok’s transformation plan, Muscle Up, was unveiled in 2016 and was launched with a goal of accelerating top-line growth and improving profitability. Muscle Up focuses on ensuring that Reebok can continue to grow and become profitable in North America. The brand is committed to reducing complexity, improving sales efficiency, and elevating brand equity.
