As a restaurant owner, increasing client comfort is always a top goal. Making it simple for your clients to browse and choose from your menu is a good example. Furthermore, choosing from the menu is almost as crucial as the quality of the meal in delivering a great experience for your guests.
Several new restaurant technology innovations are currently assisting restaurant owners in improving service and increasing customer comfort. The proliferation of computerized, contactless ordering methods, such as QR code restaurant menus, is one technology trend. We’ll look at seven important advantages of integrating QR codes for your restaurant menu.
Rapid Response Time
While providing a pleasant dining experience is vital, quickness is also important. This is especially true in crowded places where the goal is to confirm each guest’s order as soon as possible (without making any errors) and deliver it to the kitchen for cooking.
Customers can themselves place their orders in the kitchen as soon as they’re ready, rather than having workers stand at a table waiting for them to choose from a standard printed menu. Customers will spend less time on the “boring aspects” of ordering and will be able to get right to the dining experience they came for.
Customers can also place orders ahead of time so that their cuisine is ready when they arrive. You can serve more diners and boost the profitability of each service by using QR code menus to speed up table turnover.
You can have a look here at how an online barcode scanner scans and get the data from the code.
Simplifying Menu Updates
QR codes are a sort of barcode that can be used both dynamically and statically, and they only require a simple barcode scanner, which is included in most smartphone camera software. QR codes can be digitally altered and updated at the push of a button. If you run out of a specific ingredient and can no longer provide a meal, for example, it’s simple to delete the item from the digital menu or add a disclaimer noting that it’s no longer available. Reprinting menus or having your personnel explain why something has changed is no longer necessary.
Using Photos of Cuisines to Entice Customers
While some restaurants offer photographs of their food on their printed menus, space is frequently insufficient to provide photographs of each dish. For many customers, cramming too many photographs into a printed menu might make it appear cluttered and confused.
One of the most appealing features of a QR code menu is that it allows you to display photographs of all of your delectable food without worrying about wasted space or higher printing costs. Customers may effortlessly scroll through your full menu, viewing tempting photographs and descriptions for each dish.
Reduce Pressure on FOH Staff (Front-of-house)
Even the most gifted and experienced front-of-house employees might become overwhelmed during a packed service. One option to relieve strain on front-of-house workers is to use QR code menus.
If every table orders by smartphone, your front-of-house staff will have more time to focus on other elements of service. Customers can typically sense when your waiting staff is struggling since they will feel less rushed. FOH personnel can get more done without feeling overworked with less pressure on them. As a foodservice operator, this means you can save money on hiring and training.
Enhanced Hygiene and Safety
In the wake of the pandemic, consumers have gravitated towards contactless payments and are generally more reluctant to handle cash and engage in unnecessary contact while out. Printed menus being handed out, passed around, and then collected again create plenty of opportunities for infection to spread from customers to staff and vice versa.
QR code menus and other contactless ordering systems help to minimize physical contact without diminishing the experience for customers.
Easy Marketing and Customer Feedback
Your QR code menu could be a great marketing tool. When a consumer scans your QR code and is directed to your menu portal, it’s an ideal time to upsell them with a special offer and encourage them to follow your social media channels without bothering them. Consider this: it will be easier for someone to like your Facebook page if they are already on their phone when they see a call-to-action.
A QR code menu also makes it simple to collect client feedback. What better time to ask a customer how they felt about a dish than soon after they’ve eaten it? Customers are considerably more inclined to use a digital interface on their smartphone since it is more convenient.
Environmental Sustainability
Going digital eliminates the waste of paper and energy necessary to create printed menus. Your consumers will appreciate the convenience and environmental benefits that digital menus and receipts bring. While it may appear insignificant, all of the paper you’ve used to write menus or print receipts can quickly build up over time. Hence, replacing them with digital QR code menus greatly serves as one of the best ways to ensure environmental sustainability.
