There is a saying among SEO practitioners: in order to do good SEO, you must not think about SEO at all. In many ways, this saying is true. SEO is all about many things but the SEO campaign itself. It is about adding quality, engaging content to your site, reaching new audience and many more. The best approach to take is to have a qualified SEO Agency to handle the technical aspects of the campaign while you focus on those other things. Here are a few simple steps you can take to get started with SEO.
Start a Blog
Most corporate and business sites are designed to be static. They don’t really have a Blog or Articles section. If this is the case with your site, it is time to change things up. Some of the best SEO agencies in Canada will advise you to start a blog as soon as you contact them for an SEO campaign.
Starting a blog is relatively easy to do. There are a lot of CMS platforms you can use to help add a blog to your existing site. You can even have the blog section designed so that it looks seamless compared to other parts of the site. Once the blog is set up, it is time to continue with the next step.
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Write Quality Content, and Write Often
A blog is only as good as its contents. It is always best to start with articles related to your industry, but ones written from a very personal point of view. As a business owner or an expert, you can write about tips, simple instructions and even stories surrounding the industry or the business itself.
The contents need to be compelling for users, which is why writing from a personal point of view is always a good thing to do. Instead of having articles that look generic, you will have articles that users actually enjoy reading. The more visitors you get, the higher your site will rank in search results.
Go Social!
You also need to reach a new audience as part of your SEO efforts. This is where you need to go social. Set up social media pages for your company and begin sharing content through them. Don’t worry about getting more followers or reaching a wider market segment. When your contents are good, viewers will come naturally.
When possible, seek cross-promotion opportunities to further enhance your brand. Getting in touch with producers of complementary products, review sites and other sources of publication can be great ways to reach a new audience without spending a lot of money in the process.
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Since social media is all about interacting with your users, don’t forget to respond to questions and inquiries on your social media pages. You can even ask probing questions and retweet or report responses you get from your audience. The more personal the interactions are, the easier it will be to retain your audience.
As you can see, getting started with SEO doesn’t have to be all technical. Start right now and have a good SEO agency assist you every step of the way.
