Investors in the United States and all over the world utilize a blend of small-, medium-, and large-cap companies to round out their portfolios and chase after ongoing financial goals and dreams. Many people maintain a passing knowledge of what these types of companies are and what they can provide to a portfolio, but there’s more to the story than simply the overall size of a publicly traded enterprise.

Capitalization is a measure of the financial size of a corporation. Large-cap corporations (sometimes called “big cap”), for instance, are those enterprises with a market capitalization value of more than $10 billion. A financial metric is crucial to making sense of a brand’s commercial value, of course, and with a research partner like Finance Charts (see more at www.financecharts.com), understanding the value brought to investors that each type of capitalization category, as well as a mix of companies within these classifications, can provide is actually simple. It might sound like a lot of technical jargon at first, but building your knowledge base to include an understanding of these groupings in all their nuance is the first step toward greater financial well-being as a trader looking to bolster a future of great financial success.

Capitalization is a core value metric.

Many people received their stimulus checks over the last few years and dove headlong into the stock market. Scores of new investors had to quickly take research products on board to understand the fundamentals of trading as quickly as possible, and for most, a brief overview of the market capitalization metric offers a useful starting point.

Market capitalization is one of the primary means of understanding the overall financial value of any given company that’s traded publicly. This metric offers an easy-to-use calculation of the overall size of the brand that you’re doing your due diligence on. To simplify the research process here, a brand that comes in at a large-cap designation is often more stable over the long term than one that’s a small-cap company. This is because larger businesses are often well-established with a lengthy sales record and healthy financial management. These businesses are successful for a reason, and their huge turnover is a reflection of core fundamentals in their industry and in the business world more broadly.

Capitalization also helps investors gauge growth potential over the long term.

One thing that market cap statistics can provide (that far too many investors fail to see in their analysis) is that reading between the lines here can help you judge growth potential far more accurately than with many other market analytics techniques. Indeed, research acts as the key difference between smart and lucky investors, and this can be seen plainly in the utilization of the market cap function.

Market cap is fundamentally a measure of the size of a brand, meaning that it can be translated neatly into an understanding of share price value that runs roughly parallel to other measurement options like P/E ratio. Simply put, a small-cap company ($300 million to $2 billion in market value) or a medium-cap company ($2 billion to $10 billion in market value) needs to grow considerably less to double share price compared to a large- or mega-cap variety.

At the heart of it, these different groupings of companies should be leveraged in tandem with other market metrics to derive a winning trading strategy that meshes the stability of larger companies with the unique growth potential of well-positioned small-cap brands that are poised for a major takeoff in share price.

Consider these lessons and start engaging in greater research using sources like Finance Charts for the best overall approach to the marketplace.