All companies in the 21st century are obliged, in order to remain competitive in their sector, to make their own adaptation to the virtual world, if they have not already done so. In addition, they should take advantage of the promotion strategies offered by the online environment for their business in order to gain market share and gain popularity. These that are presented below are the strategies that are marking the professional path within the technological field of communications this year
Digital marketing strategies evolve at breakneck speed. So much so that, on too many occasions, entrepreneurs feel overwhelmed when choosing one or the other. For this reason, it is best to pay attention to the trends that are working best at all times and those that experts point out as the most appropriate for the short and medium-term future.
MASS MAILINGS
Although other digital marketing strategies are gaining ground, mass mailing or mailing never goes out of style and remains one of the most effective. In addition, in relation to investment (money – time) and results, it is unrivalled.
The reason for its effectiveness is that email is a personal and direct communication channel like few others. Everyone has at least one email account that they check several times a day. To get the most out of email marketing, you have to prevent corporate emails from ending up in spam or recipients from unsubscribing. To do this, it is best to use a tool like Mail relay, whose free account allows you to send up to 80,000 emails per month and upload no less than 20,000 contacts. In addition, it includes support and has no advertising or daily shipping limitations.
These features are more than enough to start with, but if the company grows and needs more resources, just upgrade to the paid version.
VIDEO MARKETING
The appearance of new social networks has made the video format one of the fastest growing digital marketing strategies. It can be used in many ways, such as launching a viral challenge and offering a prize, creating videos about the company’s products or services…
Video has become an essential strategy within content. According to a study by CISCO, in 2023 video represents 82% of all online traffic and is 53 times more likely to rank at the top of the SERP than other SEO techniques. In this sense, companies will be obliged to introduce video content and keep it updated. Also check Descargar videos de Facebook
ARTIFICIAL INTELLIGENCE
Another of the great digital marketing trends for 2023 is artificial intelligence, positioning itself as the true protagonist of online advertising campaigns.
In communications with customers or potential buyers, marketing automation is growing in popularity and with new advances in artificial intelligence, segmentation solutions will be increasingly effective. Investing in AI in 2023 will allow many companies to accelerate their growth, outperform their competitors and save costs.
OMNICHANNEL MARKETING
It is one of the strongest digital marketing trends of 2023 due to the fact that the different platforms that are used today are increasingly interconnected. This whole process is accentuated by a new technology: 5G. Although it has already begun to be implemented in 2021, it will be throughout 2023 when the big changes will take place in online marketing channels.
5G allows working with larger formats, both at the video and image level, making it easier to carry out much more visual campaigns. In fact, in the near future, email marketing will start to allow video integration as a standard.
VOICE SEARCH
Alexa, Siri… voice assistants have become one of the most demanded in the day-to-day life of many consumers. No less than 48% of users use them to search online. Thus, companies should focus on making the task easier for these attendees. The contents must be adapted to the formats in which customers search. In this sense, it is important to position yourself for common questions asked by users and with phrases of more than three words.
TOTAL CUSTOMER FOCUS
During 2023, technology will be used to generate better human experiences, focusing entirely on the customer and personalizing marketing and sales actions to the maximum. Customer demands include self – service and automation, as well as immediacy and personalized service.
