The buying and selling of old posters of all types experienced a significant popularity surge in the late 1970s. Antique posters, such those made by Jules Cheret and Henri de Toulouse-Lautrec, piqued the curiosity of many antique poster collectors at the time. Prints from the art deco era also gained popularity at that time.

The three considerations a novice collector of classic vintage prints should keep in mind while selecting valuable posters are covered in this article. The topic of the poster, the print’s rarity, and the poster’s state are these.

Popularity of the Subject

The popularity of the poster’s subject has some bearing on the poster’s worth. The era in which some poster subjects were created has an impact on those subjects. The collector’s interests have an impact on the topic as well. A vintage vehicle lover could collect vintage automotive posters, but a movie buff might prefer posters that promoted their preferred movies.

Scarcity

A print that was produced in a small quantity or that is unique can cost a lot of money. It is usually challenging to ascertain how many original prints were made unless the prints are signed and numbered. When considering the purchase of an extremely rare vintage poster, thorough research is essential. Before making a decision to purchase a rare print, it is advisable to speak with a specialist in that genre of prints. The process used to make prints before the 20th century was known as “stone lithography.” The process used was extremely intricate, and the prints are typically rare and one-of-a-kind.

Condition

A print’s value will significantly increase with excellent upkeep. The most valuable poster is one with vivid colors and no traces of wear. Typically, these posters have been kept by being expertly framed. To establish a poster’s value, a vintage poster collector has to know how to analyze it. Although there are more criteria to take into account when determining the worth of antique posters, we have only covered three here: subject popularity, poster scarcity, and poster quality. Before making a sizable investment in a vintage poster, this article should just be used as a primer; further research should be done.

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