If you are looking for questions and answers to clear your interview as a fresher or experienced analyst, you are in the right place. We are here to help you prepare. However, before preparing for the interview, you should learn a little more about Google Analytics and mentally prepare yourself.
Google Analytics is a service from Google that allows website owners to track their websites’ traffic, demographics and engagement data. Data analysis uncovers valuable information that can be used to come to a conclusion or make a decision. Data in various forms is analysed extensively in every industry for a variety of reasons.
Data is the new oil for our planet, thanks to Google Analytics, and one of the most critical parts of any company’s marketing strategy today. As a brand’s database business grows, so does the need for a data expert or analyst who can evaluate the data and determine what can be done best for the brand’s advantage.
A post-graduate program in data marketing and analytics is what you need to help you learn insights and various facets of marketing.
If you’re looking for a new job or a promotion, you’ll almost certainly be getting the training you need. But, first, consider preparing for that all-important interview so that when your ideal job opens up, you’ll be ready to shine as a candidate.
To get things started, we’ve created a list of popular Google Analytics interview questions for everyone from freshers to executives. This list will also benefit experienced candidates, as even the most basic questions can sometimes be overwhelming.
Continue reading to find out more.
Must Read Essential List of Google Analytics Questions and Answers
Q.1 How can you enhance web traffic?
Adopting SEO tactics, as well as other strategies such as content creation with keyword optimization, regular content posting, and, finally, banner advertising on other websites for traffic division, are some of the valuable tools for increasing web traffic.
Q.2 What, in your opinion, are the most significant obstacles to increasing online traffic?
Increasing online traffic is a continuous process that necessitates various strategies and tools. In my opinion, one major factor is growing competition, which makes the task at hand challenging. Another reason is that consumer preferences and demands are changing.
Q.3 Explain the goal of Google analytics?
It means when a user goes through all the steps of conversion. It defines a completed user journey.
Q.4 What do you mean by the funnel of goals?
A funnel is the series of pages a user must go through to complete a specific goal.
Q.5 What do you mean by bounce rate and exit rate? Which is more important and why?
The exit rate is the ratio of visitors who stay on a website for the entire session; it helps us analyse user behaviour and tailor our pages for people who leave a given page.
The bounce rate is the percentage of visitors that come to a website and quickly leave, or ‘bounce,’ rather than seeing subsequent pages on the same website.
Both, in my opinion, are critical in calculating and improving any website’s traffic. First, it provides a clear picture of errors and other issues, allowing appropriate action to be taken to address them.
Q.6 What do you mean by the Acquisition report in Google Analytics?
According to Google, it allows you to drive reports from the source of traffic, i.e., social, organic, and paid campaigns. In addition, the attribution tab displays how many conversion events each source and ad network were responsible for. In other words, It’s the process of allocating conversion credits to different touchpoints in a user’s conversion journey.
Q.7 How will you find where users are clicking more?
It is possible to know so in the In-Page analytics section, an extension of Google Chrome that allows you to examine click statistics immediately on the page.
Q.8 What are cookies in Google Analytics?
Cookies are browser-specific. When visitors visit a website, text files called cookies are saved on their browsers.
Q.9. What do you understand by map overlay?
It is a report shown under the visitor tab. Google Analytics records the visitor’s IP address, which is then used to determine their geo IP location.
Q.10 Would you use Google Analytics to access a visitor’s or user’s personal information?
No, that is ethically wrong. Therefore, Google Analytics does not permit you to do so.
Q.11 What do you mean by Flat Table?
Flat table reports are frequently used to export data into spreadsheet programs such as Excel.
Q.12 What do you mean by Experiment?
Experiments, also known as A/B testing, evaluate a campaign’s effectiveness by comparing different points of view.
- 13 What is the difference between clicks and visits?
Clicking on a link, navigating to a new webpage, downloading a flyer, and other activities on a website are all examples of clicks. A visit is the amount of time a person spends on a website.
Q.14 What is the purpose of the site search button?
The site search button tracks and evaluates how people use your website. This tool allows a user to see what keywords were used and whether the search results resulted in any interaction with your website, such as a conversion.
Q.15 What is site speed in Analytics?
It is an essential tool for your website. It determines how quickly your website loads for users to engage with. Google recommends a speed time of under 3 seconds, measuring how quickly a website page loads.
Q.16 What is assisted conversion?
The term “assisted conversion” refers to when one traffic source is responsible for completing a goal via another.
Q.17 In Google Analytics, how can I find out which pages on my website are the most popular?
Navigate to the behaviour section of Google Analytics. The top 10 trending pages of the website will be shown by default.
Q.18 What do you mean by events in Google Analytics?
An event is a term used to describe how a user interacts with a web page or a screen load.
Q.19 Explain the different elements of event tracking?
There are 3 elements of event tracking: categories, action, and labels.
Q.20 What are the filters in Google Analytics?
Filters are used to break down large amounts of data into smaller categories. So you can, for example, exclude internal traffic from showing up in inside analytics.
Conclusion
We highly recommend reviewing this list of questions and answers before the interview. It will assist a candidate in effectively acing the interview.
