When it comes to advertising, most businesses think about platforms like Facebook, Instagram, and Google; however, LinkedIn is still an undiscovered platform for many advertisers. Many companies, including large and small, can benefit from advertising on LinkedIn as it offers unique targeting criteria, engaging ad formats, and rich retargeting options. When better results and lower costs are precisely your targets, you must hire a LinkedIn ads agency.   

Here are the detailed reasons why you must choose LinkedIn marketing   

Target right audience  

LinkedIn has more than 12 150 000 users in Australia, and people aged 25 to 34 visit the professional social network each day. Hence, it provides a great opportunity for B2B businesses to target their audience when they’re most engaged. Using the right ad strategy helps businesses target audiences based on location, company, industry, gender, education, and more. This platform can filter out all its followers to find the right people based on selected targeting options.  

Promote Business Strategy  

One of the great things about LinkedIn ads is that they can target users across desktop, mobile, and tablets. Once choosing the business objective and built your audience base, it’s time to focus on the campaign type. Based on the campaign objective, you can choose a creative ad format, including Sponsored content ads, message ads, and text ads.   

  • Message Ads: The targeted message is delivered directly to LinkedIn member inboxes. As per reports, these ads’ conversions rate is higher than emails.  
  • Sponsored Content Ads: It can be in a single image, video, and carousel format. Leveraging this ad is an excellent way to ensure your audience visits the ad in their news feed.  
  • Text Ads: It is a pay-per-click option that appears in the top banner on the screen that includes a short headline, blurb, and a small square size image.  

Increase Your Conversion Rates  

When LinkedIn ads are performed in the right way – it can increase your conversion rates. Using social media marketing services for LinkedIn ads can boost brand visibility, higher engagement rates, conversion rates, and lower acquisition costs. The ad format on LinkedIn allows users to add profile data and submit it in one click. It is a great way to save time and get more leads.  

 O3 Digital – Build Business Network on LinkedIn  

We are a leading social media marketing agency in Australia that create an online community of professional and establish brand leadership. We are also the best YouTube marketing agency that maximizes reach with videos that cater to the needs of a vast target audience. 

Contact O3 Digital experts for further info about our services and offerings.

Source URL: https://www.reddit.com/user/o2digital/comments/uf7lu6/top_3_undeniable_benefits_of_linkedin_ads/