SEO has been around for quite some time now and as search engines are getting smarter every day, as more and more businesses move online, it is increasingly important to make sure your website ranks higher on SERPs. Small changes often go overlooked but they’re crucial when optimizing your website. One of the best ways to succeed with SEO is by focusing on what you can control, which means taking care of your site’s on-page SEO. Maintaining an optimized website will help Google crawl your site and help you rank higher within Google searches. 

 

 Although the field of SEO changes rapidly, there are a few timeless techniques that will always help your website rank higher in search engine results pages. In this blog post, we’ll discuss the top 5 ways to optimise your website for SEO in 2022. Keep in mind that these techniques may change over time, but they should still provide you with a strong foundation for optimising your website. So without further ado, let’s dive into the top 5 ways to optimise your website for SEO! 

 

  • Responsive Web Design

 

In today’s digital climate it’s more important than ever that your site can be accessed flawlessly on all devices, especially as more and more users are browsing the web through their smartphones. When it comes to SEO, Google started penalizing websites that lack a mobile-friendly design in 2015. Ensure your web design offers users a fully functional experience, regardless if browsing on a phone or tablet. You can use famous platforms like WordPress, but it’s a need to consider the WordPress web design cost. Ontop of being functional it should be appealing as well. The more clean and appealing your designs are, the more likely you are to have engagements. Utilize high quality images and design in the layout and color scheme and utilize tools like RGB to Hex color converters when needed. 

 

  • Page Titles & Tags 

 

Titles are used by search engines to determine what kind of information they’ll present when someone searches for something related specifically to this webpage or at times within an entire website. This makes it extremely important to have relevant titles with the keywords you want to rank with. Make sure each page of your website has its own unique title that’s around 50-60 characters long. Having a proper title can help you rank higher on search engines like Google and Bing, along with drive clicks from a relevant audience to your SEO-optimized blog.

 

  • Meta Descriptions 

 

Meta descriptions are an essential part of on-page SEO and can have a big impact when it comes to ranking for keywords. They’re often used by search engines as criteria for ranking websites on SERPs. The meta description is a short text that appears in between the title and summary on most websites. The purpose of this space is to tell search engines what your page is all about, so they know whom should be matched with which topic. Your meta description should be 150 characters long and it’s your chance to sell the website visitors on what you have that is of value to them. 

 

  • Page Speed 

Your website load time is an essential ranking factor for Google. If your site takes too long to fully load, this will negatively affect your position in the search engine rankings and could lose you potential customers. Page speed insights are important for checking the performance of your website’s SEO. The tool provided by Google can be used to see if there is anything wrong or needs improvement with regards to this aspect, and can helps in optimising loading times accordingly. Google penalizes websites that take too long to load. The penalty can be as bad as losing rankings on Google’s search engine results page. So, if your site takes more than 2 seconds of loading time it could affect how well you rank on SERPs. 

 

  • URL Structuring 

 

Correct page URLs are an absolute necessity for SEO. Your site’s ranking in Google will be determined by how well it ranks on search engine results pages and having the right keywords used within these URL structures is imperative to achieving high rankings. In order for your URLs to be effective, they must match the keywords you are targeting. If these terms do not appear in each URL then it will have no impact on how well visitors click-through and convert into customers for this page. 

 

Final Thoughts 

 

If you want your website to rank well in 2022, you need to start planning and optimising for it now. The top 5 ways to do this are by ensuring your website is mobile-friendly, using keyword-rich titles and meta descriptions and so on. It’s important to stay ahead of the curve and constantly be on the lookout for new ways to optimise your website. Fortunately, if you aren’t too sure how to navigate the world of SEO, hiring an SEO agency can always help you out. These are teams of experts who are always up-to-date on the latest changes in SEO. So if you want to make sure your website is primed and ready for success in 2022, get in touch with an SEO Agency today and create a winning SEO strategy that will help you stay ahead of the competition long into the future.