These little displays go on the sidewalk in front of your business to attract pedestrians and motorists. The most common type is the A-frame sidewalk sign, also known as the sandwich board sign. Other styles, such as a flat bases, come in various materials, sizes, and colors. They are lightweight, easily movable, and very versatile.
Like a marquee, many signs use changeable letters and numbers to spell a message. The typeface is bold, clean, and large to make it easy to read. A dry-erase or chalkboard sidewalk sign allows you to write messages in your style and add artwork. It tends to fit more information, though it can be harder for people driving by to read. You can also opt for a customized sign if you want a permanent message personalized to your business.
Types of Custom Sidewalk Signs:
A-Frame Sandwich Board signs
Sandwich board signs are also called A-Frame signs. They have two panels hinged at the top that open to an angle of 20 degrees. It is a very simple yet effective design.
Pavement signs
These signs are mounted on a sturdy base which is either metal or plastic. In addition, the sign is covered in a metal or plastic frame that provides stability and durability.
Chalkboard signs
These can be either an a-frame or pavement signs. The main distinction is the chalkboard surface, which is very easy to clean and reuse. As a result, they are a very popular choice for street-side restaurants.
How to Make the Best of Business Sidewalk Signs
Design
The most important thing to remember is to keep the design of custom sidewalk signs simple, as it helps customers to understand your message easily. They need to be attractive. To do that, choose the frame material that offers the best finish. In general, wood and metal are good choices as they offer quality finish and durability.
Branding
An a-frame sandwich board sign is not something your customers will stop and read. It means that your message should be short and simple. If you have multiple messages to be communicated, the best way is to have different signs for separate messages.
Promotions
The main purpose of a business custom sidewalk signage is to catch the eye of the customer, and there are very few things that draw attention, like promotions. However, almost everyone is aware that offers are advertised on the sidewalks. So, make yours special, and let sidewalk signs do the talking.
Identification and Wayfinding
Many businesses use custom sidewalk signs for identification and wayfinding purposes as well. These signs are placed directly in the line of sight of the passerby, making it easy for anyone to get the right directions. If you think your business location can be hard to find for your customers, custom sidewalk signs are an easy and inexpensive way to lead them to you.
Why Creativity Matters
The wonderful thing about a sidewalk sign is that it gives more freedom of expression than other display tools. While using a sign to share information is extremely helpful and practical, creativity is the bigger draw for potential customers.
