What is marketing management? Do you know why marketing is a significant factor for businesses and employers? You will find answers to these questions in the coming paragraphs.

So you want to go into a marketing management course and that’s great. The main thing is there are so many different pathways to navigate as a marketing manager. The options are wide and varied, and it can be a challenge to find the directions that fit your skills, interests, and brand of creativity.

This article will have an in-depth analysis of the MBA in Marketing Management course, covering course details, duration, eligibility criteria, colleges, admission process, and career prospects.

What Is Marketing Management?

However, in simple words, marketing is the action or business of promoting a sales product or service. It involves advertising, market research and planning.

Marketing management course deals with applying management and business principles to promote and sell products or services. Therefore, marketing is an integral part of the business.

Nowadays, marketing management has become much more dynamic. It is a dynamic field and grabbed everyone’s attention. Therefore, knowledge about marketing managers/professionals is very valuable to employers. This is why businesses and industries give much attention to their marketing activities.

MBA in Marketing management is not just limited to advertising. Here are some crucial factors covered under marketing management –

  • Market analysis
  • Product management
  • Creating marketing strategies
  • Market research
  • Consumer behaviour
  • Promotion
  • Branding
  • Collecting client feedback

Let us check out some of the essential details about MBA in Marketing Management – 

Type of course 

It is a postgraduate level management education program.


The academic program is 2 years long. 

Eligibility criteria

Must possess a bachelor’s degree (three or four-year) from a recognized institute/university.

Admission process

Some colleges grant admission on a merit basis while others accept admissions through various entrance test scores including CAT, MAT, NMAT, CMAT, etc. The MBA course fees are different in every institute. Deserving candidates are allotted seats after an interview.

Career prospects and job opportunities

Marketing management is an essential part of the business. Therefore, the knowledge of this skill will help in your business across the world. Here are some well-known recruiters given below:

  • MNCs
  • Retailers
  • Media house
  • Brand Management firms
  • Advertising Agencies
  • Event Management firms
  • Market research firms
  • Industries/Manufacturers
  • Travel, tourism and hospitality firms
  • IT firms


MBA in Marketing Management includes topics such as Management Concepts, Cost and Management Accounting, Business Environment, Marketing Management, and alike. Candidates also choose to pursue specialization programs such as MBA Marketing and Sales, or MBA in Finance and Marketing.

However, focusing on a particular area of study in a discipline gives you an edge over others. It provides you with the required expertise to pursue that career. They also help your future employer know that you have the required knowledge in that department, so it is always better to complete a specific specialization while completing your degree.

The study of MBA in Marketing Management has changed amid the technological evolution. It mainly focuses on marketing, sales, executive and leadership skills, product management, etc.

However, there are some other subjects apart from the above: Communication Skills, Analytical Skills, Integrating Skills, and Leadership.

While studying marketing management, aspirants also have to undergo projects and internships during the study period. When you complete your marketing management degree, you become well-versed with the thorough analysis of demand, competition, Economics, etc.