Consumer behavior has undergone drastic changes in recent years, primarily because of people’s increasing dependence on digital technology. Consequently, individuals expect enterprises to satisfy their shifting demands for better services in the digital realm. This is why business owners implement Customer Identity and Access Management (CIAM) systems to meet the rising consumer demand for convenient and secure services. But how does CIAM help with this endeavor?

CIAM helps organizations securely collect and manage their customers’ identity and profile data. This function also allows the company to control customer access to various business applications and services. It also enables users to self-register, log in, authenticate, and manage their profiles. This also includes consent and other preferences.

Identity runs at the center of CIAM since it encompasses secure user identity verification and the capture, storage, and management of customers’ digital identities. It also involves how organizations use collated information to improve user access to their digital services.

Creating user identities starts at onboarding, where prospects sign up for an account on the business’s digital platform. The process involves providing the user’s details and other information relevant to the customer journey. Once the user successfully creates an online account, they typically need to choose a strong password as their authentication credential. However, this method is tedious and ridden with friction, making the procedure inconvenient.

Moreover, traditional identity verification can be a hassle when logging in or accessing different features of the platform. It is also susceptible to criminal tactics since conventional authentication credentials can be stolen or guessed.

Customers should have a seamless user experience right from the beginning. Suppose businesses want to deliver the great customer experience people want. In that case, they can integrate mobile biometric multifactor authentication solutions into their CIAM system. This technology harnesses mobile devices to confirm a person’s claimed identity. In this process, the user is asked to take a selfie and upload a photo of their valid identity document to ensure they are who they say they are.

After establishing a trusted identity, the user can opt for biometric multifactor authentication that combines biometrics with other login credentials. This approach is not easily susceptible to circumvention methods used against traditional identity authentication. Furthermore, it removes friction from the entire process, making it a hassle-free option for users.

Learn more about the topic with this infographic provided by authID.

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