Bloggers put in a lot of effort to write optimized posts so that their sites can rank higher on search engines such as Google. One big opportunity to achieve this is being a guest blog writer on different sites.
Guest blogging is one of the best ways to increase traffic to your website. It allows you to make an impression on the blog’s readership and attract them to your site. However, you need to be mindful of which site to post on. Before you expend all this energy, you need to make sure that the site is reputable and the opportunity to guest blog is viable enough. If you don’t do so and end up guest blogging at a dubious site, this can wreak havoc with your site’s search engine rankings. Learn all about Domain Authority and why it matters in this blog.
How Do Sites Build Domain Authority?
Domain Authority (DA) is a critical metric that Search Engine Optimization (SEO) professionals use to measure the ability of a web page or a website to rank. Simply put, Domain Authority is a measure of how much search engines think the site has expertise over a subject matter. The Domain Authority weighted score between 1 and 100 is calculated by a company called Moz and is based on several factors, including link counts, data from the MozRank, Mozscape web index, social shares, MozTrust, and linking root domains.
It takes a lot of years to build Domain Authority for a site. Bloggers need to be persistent and post high-quality content regularly. One way to build Domain Authority is to leverage some other site’s domain ranking and write guest blogs for that site. The higher the DA score of a particular website, the more likely it is to rank on search engine results pages. The ranking ultimately drives leads and organic traffic. For example, if your website has a DA of 30, then it has more authority than sites with a score of 20 and below and thus will attract more traffic.
Entrepreneurs can check their site’s Domain Authority by simply installing the MozBar extension on browsers such as Firefox or Chrome or using the free domain analysis tool right from their browser.
Why Domain Authority Matters
Links from high-DA websites represent a much more valuable type of link than those with low DA sites. Google trusts high DA sites to provide their readers with correct information, because of which these sites are considered more reliable by the search engine.
Google takes these links into account as the confidence readers place on a site because of which it rewards them with higher search engine rankings. Essentially the higher number of quality links a website has from different sites, the higher it will rank. Good quality backlinks are like gasoline for Google rankings.
Over time, you build up a reputation, and Google increases your Domain Authority. This makes it easier for your pages to rank in the SERPs.
Better Domain Authority sites enjoy higher traffic and also have thousands of subscribers and followers across different social media accounts. These sites have high-quality links which boost their organic traffic from different search engines. By guest blogging at these sites, brands can increase traffic and sales for their business. It’s also an excellent networking opportunity to build connections with other bloggers in similar or diverse industries.
By keeping a tab on Domain Authority scores, you will only focus on producing content for sites that have high traffic. For example, if the website has all good content with relevant links but its DA is less than 10, then spending money on it won’t lead to a good return on investment.
Why Avoid Low Domain Sites?
There can be negative consequences for your firm’s site if you end up guest blogging on a website that has low DA. These include damage to your brand’s reputation as these sites have a lot of errors, and there is no guarantee they will exist the next day or not be involved in malicious activity. You need to work with a site that has a good reputation. For brands, reputation is everything. For example, Rolls-Royce is very careful as to who it sells its cars. The phantom IV could only be purchased by royals.
How Can a Good Guest Post Service Help?
To help you navigate through this complicated myriad of terminologies and metrics such as Page Authority (PA), Domain Rating (DR), Domain Authority (DA), Citation Flow (CF), and Trust Flow (TF), you need to work with a good guest post outreach service like Search Berg. They have a proven track record of creating quality backlinks that do wonders for websites to climb organically on search engine rankings.
They have been in the industry for decades and have a good network of websites for every budget, including blue-chip websites that enjoy daily traffic of more than hundreds of thousands. They also have a good matching experience and can connect you with the perfect set of websites for you to be a guest blogger on. There are several websites, each specializing in a different kind of SEO content, and a good guest post outreach service like Search Berg will advise you on how you can optimize your marketing for the highest return on investment.
