Local search is said to be one of the most integral parts of an SEO strategy that targets customers of a specific city, region, and neighbourhood. Through local SEO, local businesses can easily reach out to their target customer base and improve their ranking as well as visibility in the local search result of Google.

Here, in this content, you will get detailed information about what is local SEO and how does it help businesses. Now let’s start the discussion below-

What is local SEO? 

Local SEO is the practice of search engine optimization that provides local search results. Local SEO help businesses to enlist their business on the local search engine page. The higher the ranking of the page, the better will be the visibility of the website. In fact, it will make more appearance-related to relevant queries.

Whenever we are in search of something that we need on regular basis such as daycare providers and men’s shoes, we take the help of the Google search engine to spot the place that can cater to our requirements. Local search helps to identify the local businesses of a particular region, state, and city. The ultimate aim of Google is to deliver the best result to the searchers for any query.

If you have started a local business and want to increase the visibility of the site in the local search result of Google, you must avail local SEO services from professional experts. If your business is based in Liverpool, hiring local SEO services Liverpool will prove to be the best decision.

The information that appears in the local search result of Google includes business name, phone number, address, videos, website photos, the photos of their products and services, customer ratings, customer reviews, and so on.

Why local SEO service is important? 

Here you will come to know about a few points that prove why local SEO is important for businesses. Let’s have a look at those points below-

  • As per the reports of Google, around 70% of people conduct a local search through their smartphone devices to avail immediate results and around 20% of these searches ultimately result in purchase.
  • As per the reports, around 30% of searches are location-based.
  • Local Almost 60% of people conduct local searches every day to fulfil their requirements in the best way.
  • Most of the customers in today’s age prefer to read online reviews during local search and then take the final decision.
  • Around 80% of people rely on Google Maps to reach a location or find a business or shop.

Therefore, if you want to enhance the visibility of your business on the local search result of Google, make sure you hire local SEO services Manchester. Since they are professional SEO experts, they hold many years of knowledge and experience in this field, and therefore, you can expect to avail the best quality service from their end.