SEO has become a vital tool for maximising traffic and brand awareness of their website. SEO is the most efficient tool to boost organic traffic and increase your business. Programmatic SEO is a developer code that creates landing pages using artificial intelligence techniques. Thus, these landing pages are produced in quantities for targeting several keywords.
Programmatic SEO is widely used in various industries like travel, hospital, real estate and e-commerce, etc. So using adequate SEO will increase traffic to your website. Programming SEO is slowly rising in popularity and demand owing to the benefit it offers. Given below is a guideline for using programming SEO services.
The key to a programming SEO strategy is using high-quality keywords research on a wide-reaching scale.
Conduct extensive keyword research
- Begin with extensive keyword research to help filter the right keywords that drive maximum traffic to your business website. By targeting such keywords based on your consumer’s search objective, you can collect high-quality keywords that will help optimize your business website. To conduct extensive keyword research begins with:
Search Head terms
- The first thing to focus on while conducting keyword research is focusing on searching head terms. Head term refers to the broad sub-division of high- quantity of keywords that leads to the rank of the business page or website on search engines. For example, e-commerce websites can have head keywords like “clothing items” Home furniture” ‘discount”, etc. Business pages must use tools such as Google Trends to identify search volume keywords.
Use Local modifiers
- Once you have your head term keywords, you should move on to modifiers. Modifiers refer to additional terms that are combined with head terms to encourage most searches. Examples of Modifiers can be “T-shirts for women”, Indian Restuarant, etc. Modifiers are further sub-divided into two groups’ primary and secondary modifiers. The primary modifiers help create a new keyword group while secondary modifiers describe the head term.
- For a business page or website, you must use local modifiers to attract the attention of your local leads. Examples of local modifiers are ‘Water park near me’ or Hotels in Kolkata, etc. By focusing on local modifiers you can improve your business page or website rank locally and these are also vital for programming SEO
Compile Keywords
- The next step is compiling keywords and local modifiers that you have collected with your research. Typically a large number of keywords anywhere around 2200 is a good way to start but you can also aim for the maximum number of keywords and local modifiers like around 10,000+. You can use coding language such as Python to make an organized list to make a spreadsheet to enhance search engine promotion of all the keywords and local modifiers you have collected.
Search for competitors’ Keywords
- You should then move on to research your competitor’s keywords. Being in business online, competition is bound to happen and staying abreast of your competing keywords will allow you to have an edge online. Look out for businesses that have your keywords and notice their online ranking. If they have a high rank then they are your competitors.
- To understand your competitors, start by analyzing the top results of your chosen keywords. Secondly, Note down the number of keywords your competitor uses by using online and proper tools. You can also check the backlinks of your competitors by using tools such as SEMRush, etc.
Large scale landing page
- The next step of programming SEO strategy is generating large- scale landing page for your business website. The USP of programming SEO strategy is generating thousands of distinctive landing pages instantly. Another vital thing to understand is that using 10, 000+ keywords does not require you to create a 10,000+ landing page for your website. Programming SEO aims to build content that is based on your precise keyword research to uncover your target audience.
- The related search on the bottom end of Google search is the best place to provide you with intent-based keywords that are still outstanding. You can utilize such keywords to build an appropriate landing page for your website on large scale. You can also take cues from leading and establish brands online to structure your keywords.
Doorway pages
- Doorways pages are built around the idea of a singular goal to score highly on the use of specific keyword searches by users online and should be avoided when building content on your business page or website. This type of link building is not helpful in the long term and search engines do not favour it. A gateway page refers to answering search queries of visitors and providing extra resources where they can find answers to their queries.
Large scale Interlink
- The final step to a programming SEO strategy is building Interlink for your business page or website. Depending upon your niche you can use varying strategies like viral content, ego bait, industry insight and commissioned the survey to create relevant Interlink for your business page or website. Viral content can be used to create organic Interlink, as the content is loved and read by the audience. On the other hand, the commissioned survey can allow you to have access to trends and audience opinions that you can use to create valuable insight that may grab media attention.
- To conclude, there are several benefits to using programming SEO like wider reach, content scalability, fast results and increased backlinks. However, like every other SEO tool, programming SEO also comes with a few challenges. Using a programming SEO tool can also lead to thin and duplicate content, crawl ability, etc. However, programming SEO tools do surpass its challenges by enhancing traffic and visibility by helping automate content production at a wider scale.
The best programming strategy is based on extensive research and transaction intent making the content valuable and relevant. However, you must allocate adequate time to test, plan and optimize your high capacity SEO assets and constantly update and optimise the same to fix any impending error. You can also opt for SEO services in India to assist you with Programming an SEO strategy for your business website or page.
