All digital marketers across the globe are waiting to experience the stroke of Luck! The most anticipated switch over from Universal Analytics to Google Analytics 4 which is scheduled on July 1 2023 has brought about a bigger stir.

A buzz on how it will affect my business? And what should I prioritize? seems prevalent among digital marketers.

Whatever be it, It’s good to embrace change rather than fear it.

So, if you are in search of insights on Google Analytics 4. , then check out this blog An introduction to Google Analytics 4 (GA4) — The Beginner’s Guide to get a glimpse of What this Google Analytics 4 is all about!