Twitter has evolved to become one of the most highly used social media platforms worldwide as it enables its users commonly referred to as Twitterartis to voice their opinions and experiences with their existing or newly tried brands. 

Twitter came into inception as a social media network platform but has slowly made its way into becoming a microblogging platform. 

With over 330 million monthly active users, Twitter has managed to become one of the most highly used and preferred marketing touchpoints for brands and marketers. Not only is it used for targeting potential customers, but the content of the platform is used by brands to display it on their websites. 

This post will give you an insight into everything you need to know about Twitter Widgets and the reasons why they should be used by you. 

What Is A Twitter Widget?

True to its name, a Twitter widget is a collection of Twitter feeds that is collected by users from various connection types in a customized format. The best part of a Twitter widget is that it can be personalized how the users want it to look and as per the overall vibe of their website. 

If you are wondering about the process of creating and embedding the Twitter widget, it can be done easily using a social media aggregation tool like the Taggbox Widget which comes with a set of power-packed features like a customization panel, a profanity filter, advanced analytics, and a robust back support team for complete assistance. 

However, you must be wondering how embedding a Twitter widget on the website holds the potential for growing your business. Make your way to the end of this post to get deeper insights. 

Incredible Benefits Of Embedding Twitter Widget On Your Website

  • Significantly increase the engagement of website visitors 

If you own a brand and are constantly looking for ways to increase your website traffic and engagement level of your website visitors, then embedding a Twitter widget on the website can be the best strategy. 

People find Twitter extremely engaging and love scrolling through their feeds to know about the latest happenings. Further collecting and embedding the feeds on the website is a great way to increase the dwell time of your visitors which would lead to more engagement on the website.

  • Instill trust and confidence in your potential customers  

In today’s times, customers are way smarter than you think, and displaying User-Generated Content on marketing touchpoints like the website can be a game-changing strategy. User Generated content can be in any form i.e.- photos, videos, GIFs, or reviews. 

It is the most trusted and authentic form of content marketing since it is created by the existing users of the brand and most importantly, by their own will and liking. In fact, more than 85% of potential users leverage User-Generated Content during their purchase-related decisions. 

Twitter users highly share their experiences with brands on the platform and further aggregating and embedding them on the webiste helps brands to build trust within their potential customers and leads to more conversions and sales. 

  • Improve the overall look of your website 

Apart from content, it is crucial that brands look for ways to improve the overall look of their website. While we do agree that content plays a huge role in making the visitors explore the website more, it is important to work on the design aspect of the website as well. 

Creating a Twiter widget and embedding it on the website, holds the ability to significantly improve the overall look of the website. A well-designed Twitter widget, that is visually appealing with premium quality content can immediately upscale the overall look and performance of your website. It would lead to urging your website visitors to stay on the website for longer and improve the effectiveness of your website. 

  • Get SEO benefits 

Once your website visitors are engaged and explore your website more, it would increase their dwell time and reduce the bounce rate of your website. 

The more the engagement and website traffic increase, you would have a chance to rank higher on the search engine which would increase your website’s click-through rate. 

Final Thoughts 

We are at the end of this post and you are now aware of the significance and the basic definition of a Twitter widget. 

Now that you know it all, we see no reason as to why you should not leverage this strategy into your business’s growth. All you need to do is look for an appropriate social media aggregation tool like the Taggbox widget to begin the process, and you will be set to take your business to a whole new level!