Twitch is the biggest streaming platform owned by Amazon. It was launched in 2017 to target gamers and anyone who wants to broadcast lifestyle content such as sports, music, food etc. It allows users to stream and watch streamed content in real-time. Viewers can browse and search for their favorite streamers’ channels on the platform. Streamers earn commission from games purchased through links on streams.
The big question is: why choose Twitch as your streaming platform? The are many reasons to select Twitch from other live streaming platforms available. Streamers play games to acquire followers and viewers, earn commission and revenue, share their gaming skills with their target audience etc. Viewers get creative and exclusive gaming skills from pros, watch new and unique games released, and interact directly with the streamers. Twitch has made it easier for gamers to meet their target audience. Streamers can also get Twitch followers and viewers from online stores to have more chances in earning from Twitch.
Below are some of the benefits of choosing Twitch for game streaming:
I. It Allows Gamers To Earn From Ads Revenue And Subscriptions
Streamers get paid for every video Ad that pops during streams. Sometimes, streams go on breaks to allow video advertisements to show on the screen and ensure viewers don’t miss out on any gaming move. This way, streamers, viewers, Twitch and advertising companies benefit. Subscriptions from followers in streamers’ channels earn income to them. For instance, when viewers click on $25.76 subscriptions, Twitch and streamer split 50/50 payments. This helps gamers earn extra income for their households.
II. Streamers Can Earn Sponsorship From Brands
Twitch has viewers who consistently follow their preferred gamers. When such viewers notice a popular gamer growing fast in Twitch, they provide sponsorship to the streamer in marketing. It can be the streamer wearing a company’s customized t-shirt or cape or mentioning its name during a live stream. An increase in the streamer’s audiences is advantageous to the brand being marketed. Both the streamer and gaming companies benefit from the subsidies. You can have more than one sponsorship, an added income to your bank.
III. It Allows Direct Interaction Between Viewers And Gamers
Live streaming on Twitch allows streamers to involve their viewers in the game actively. The audio and explicit videos make viewers see and feel expressions in the game. Viewers and gamers can converse in the chat room during live streaming. Viewers can also comment on the streamers’ posts on their channels. All questions asked are answered immediately in the chat room. This interaction makes viewers feel comfortable and loved by their preferred streamers. They also have an opportunity to appreciate the new skills and make necessary inquiries about the next game.
IV. Viewers Can Access Their Preferred Streamers Easily In Twitch
The Twitch community separates the content into different categories to guide viewers when looking for their class of interest. The community is large and exclusive. Its categories include food, music, coding, gaming, fashion, arts, etc. With this method, streamers can acquire many views and followers very fast. Such a community exists in Twitch only; other platforms place contents randomly; therefore, viewers must manually search for their preferred streamers.
V. It Provides Better Platform To Market Your Customized Item
As a streamer, you can have an online store to sell customized items such as branded clothing, coffee mugs, caps, sneakers etc. Twitch allows streamers to advertise their products during live streams. You can attach a directive link that leads your viewers to your online store. This is the best way to increase sales and increase income wholly. Popular influencers have many enthusiastic viewers and followers who are passionate about their content. Having such an audience can help improve your product customers since many people visit your online store to view your products.
Conclusion
Streaming in Twitch has many advantages to both the viewers and streamers from every possible category of content broadcasts. Income-generating opportunities available in live streams help streamers sustain their families. Twitch partners with gaming companies to acquire new packages released for the gamers. This is more reason you should stream on Twitch to watch the latest video games and learn extra gaming tactics given by the streamers.
