In the modern digital age, your company’s website will give potential customers their first impression of your business. Customers will surely visit here first in order to learn more about your products and services and, eventually, to decide whether they want to do business with your firm. It functions as your most potent marketing weapon.
An adaptable, mobile-friendly website with a modern design is the cornerstone of every successful digital marketing plan. Whatever marketing strategies the top IT companies in India use, returning visits to your website will likely be the final objective. Because the field of website creation is constantly changing, it’s crucial to maintain your website regularly and review its layout, features, and content every few years. This can help your business stay up to date with industry best practices and prevent unforeseen issues or inferior performance that often result from an outdated website.
Here are 10 warning signs that the website for your business needs a thorough redesign:
1. Your Website Is Not Mobile-Friendly
Most people who visit your website will do so on cell phones rather than desktop computers or tablets, as 56% of all website traffic worldwide as of 2021 originates from mobile devices. A mobile-friendly website adapts automatically to the device, providing the best user experience possible. It typically has attributes like readable text that can be read without using a zoom, enough room for tap targets, and no horizontal scrolling.
Google said in 2015 that when calculating search results, its algorithm would give mobile-friendly websites a higher rating than non-mobile-friendly sites. Because of this, search engines by default display mobile-friendly websites more prominently.
In addition to guaranteeing a terrible user experience for the bulk of your website traffic, not having a mobile-friendly website reduces the number of potential visitors who will be able to find and browse your site.
2. Your Website’s Bounce Rate Is High
A “bounce” is a single-page session on a website when discussing website analytics. Therefore, the bounce rate is a percentage determined by dividing the total number of website sessions by the number of single-page sessions. According to RocketFuel, the typical website bounce rate is between 40 and 55 percent.
A critical indicator for website analysis is bounce rate. Indicators that users need help navigating your website are encountering technical problems, or that your website has low-quality or inadequately optimized content from an SEO viewpoint include bounce rates of 56% or higher. The possibility of users leaving your website and visiting a rival searching for the service they need makes a high bounce rate frightening.
3. Your Website Loads Slowly
Today’s internet visitors have high expectations for a rapid user experience, thus your website must load instantly. A Google study found that if a website takes longer than three seconds to load, 53% of visitors leave. Additionally, Portent discovered that for every extra second a website takes to load, the average conversion rate lowers by roughly 5%.
Your search engine ranking may be impacted by slow page loading times. The Google algorithm now has a component that permits website performance testing. Your website’s visibility in search results may improve if it receives better ratings.
4. Broken Links on Your Website
Dead links, often known as broken links, harm your website’s overall user experience. Everyone has seen the annoying 404 error page while browsing a website and clicking on a link to access further information. Broken links can have a negative effect on your SEO, in addition to increasing bounce rates.
To check if any links on your website are broken, go to brokenlinkcheck.com and enter the URL. It will show whether any broken links on your website can harm user experience.
5. Your Website Doesn’t Suit Your Brand
If your website is no longer conveying the image of your company, it’s time for a redesign. Users make decisions on whether to stay on a website or leave it quickly, so you must make sure your brand is clear on every page. Every website element must accurately reflect your brand, your business’s objective, and your services, from the logo to the font.
Read More – Web Design Statistics: Every Business Owner Must know
6. Old Content on Your Website
Upgraded content and website makeover are frequently done in tandem. It is not surprising that a website with out-of-date material will find it challenging to draw in and keep users. In fact, a HubSpot study found that businesses that produce 16 new pages of content each month saw more than three times the amount of traffic as those that don’t.
Simply updating your website with fresh content at least once a month will boost its search engine rating, enhance its usability, and improve its overall quality, ultimately encouraging people to come back for more.
7. Navigation On Your Website Is Challenging
Nearly every aspect of your website’s performance, including the bounce rate, search engine ranking, and overall user experience, can be impacted by navigation. A user should be able to locate particular bits of material on your website as quickly as feasible. Visitors will be less inclined to stay on your website and engage with your company if it is challenging or complex to browse.
It’s a good idea to frequently browse the website of your business as though you were a typical visitor as a best practice. Try using the navigation links on your website to look for a certain kind of information. It’s time to revamp your website with better navigation if you can’t find that information with just a few clicks.
8. Your Website’s Design Is Outdated
Did you know that 94% of website complaints are related to design? Your website is the starting point for developing relationships with potential clients. However, if the design of your website is old, it may have a detrimental effect on both the visitor’s first impression and the entire user experience.
It is common practice to refresh a business website every two to three years. If it has been a while since your previous redesign, it may be time to determine whether your website still satisfies the needs of your visitors. As new features and best practices are released, a website’s functionality and appearance should be updated to reflect these changes.
9. Updates Are Difficult to Make
Simple content or design upgrades to your website, like adding a blog post or modifying a product description, shouldn’t require you to be a website developer. Consider a new website built on an intuitive, user-friendly content management system if your current one is built on a challenging platform or needs assistance from a third-party provider to make even the simplest modifications.
10. Your Website Is Not SEO-Optimized
When your website needs to rank better on search engines, it is detrimental to business. You must carry out on-page search engine optimization (SEO) across your website if you want it to increase in search results. This enhances both the quality and quantity of the traffic to your website, which eventually attracts more users and raises your company’s search engine rating.
Is It Time for a Website Redesign?
When deciding if it’s time to redesign your company website, there are numerous considerations to keep in mind. If you begin to think, “Yes, this describes my website,” after reading the indicators we listed above, don’t worry—our web development company in Rajkot can assist! Get in touch with us to develop your website and expand your company.
