The success of any website depends entirely on planning and design in advance which will affect the user experience. Web design needs a wide range of professionals with expertise in various fields who will collaborate to design and build an effective website: web designers, content people, programmers, and digital marketing and web promotion people.

Preparing a website design brief can save precious time and money.

Here is a list of 10 design principles that will make your website aesthetic, user-friendly, efficient, and fascinating:

Clean website design is the Best

Excessive design and excess information will create a load on the browsing of the site surfers and cause distraction from the main purpose of your website.

Simplicity always works in effective web page design. A clean and fresh design of your website not only makes the website attractive but also helps the user navigate from page to page smoothly.

Responsive website design Responsive Design

Nowadays there is no doubt that a website must be responsive. Responsive web design refers to the design, and programming of the site and its adaptation in the best way to all types of screens. A responsive site will help the organic promotion in the search engine.

Simplify the navigation menu

If you want visitors to run away from the site because they did not easily find what they were looking for, simplify the navigation menu as much as possible, and do not include more than 7 items in the navigation bar. 

Think about the surfer, and how I will make him surf the site more easily and comfortably. For effective navigation, you should consider creating a logical page hierarchy, using “breadcrumbs” and designing clickable buttons. Recommendation regarding the location of the content “rule of three clicks” should be maintained so that the visitors can get the required information within three clicks.

Improve website page speed

Website speed has long been discussed in the marketing world and is one of the main reasons why many visitors abandon websites, therefore search engines attach great importance to page loading speed. The main element that affects the speed of the site is the images. Image optimization is important for any website, it improves loading speed, and user experience and raises the quality score in Google.

A clear call to action

Direct the surfer to action using prominent buttons and be sure to use power words. 

Studies show that using buttons with a red and orange background color increases the rate of conversions by about 30%.

Social Networks

Get the most out of social media, share content, consult with social media surfers, and get feedback. Chances are they’ll like what they see, share their thoughts on their profiles, and enhance your presence even more.  

Use “white space” margins

Studies have shown that the use of white space in the left and right margins, and between paragraphs, increases the reader’s understanding by almost 20%. Adding white space means more interaction between users, the page looks better and airier and you can more easily emphasize messages with attractive typography.

Use pictures

Invest in quality content including various illustrative images, which are also an excellent way to “add sauce” to the website. A combination of images, illustrations, and infographics will make the content much more readable and enjoyable for the reader. Choosing the right images for your website can help strengthen your brand and connect with your target audience.

Studies show that using images increases the time spent on the site by about 10%.

Typography on the site

Typography greatly influences the design of the website, digital design has its own rules, such as the need to maintain responsiveness that will display the content well from any device, the possibility of the user to increase and decrease the content on the screen, and so on. Use fonts that are easy to read, use clear headings and paragraphs, use well-designed “prominent” lists, and add visual elements that will emphasize certain parts of the text. If the content is long, add lists of titles with a link that will navigate to the location on the page.

Correct color selection

Each brand has a color with which it is identified, choose one dominant color to accompany the site and then add complementary colors.

Designing effective websites requires careful planning and strategizing. It involves understanding the user’s needs, setting clear objectives and goals, creating a user-friendly navigation system, selecting the right technology and tools, and testing the website for usability. The end result should be an aesthetically pleasing website that meets the user’s needs.

By following these steps, web design agencies can create effective websites that provide users with an enjoyable experience. With a good design, businesses can attract more customers and increase their online presence. With a great design, businesses can create meaningful connections with their users and build a loyal customer base.