Step 1: Research Your Prospects
Before you start making sales calls, it’s important to research your prospects. Learn as much as you can about their business and current payment processing needs so that you can customize your pitch to meet their specific needs. A great way to do this is by gathering customer feedback and asking questions when you reach out.
Step 2: Open the Conversation
When you make your first call or send an email, it’s important to establish a friendly and professional tone with your prospect. Introduce yourself and briefly explain what merchant services are and why they could benefit the business. Explain that you’d like to discuss their payment processing needs further, which leads to the next step.
Step 3: Gather Information
Take time to ask questions and listen carefully to the answers. This will help you get a better understanding of their current payment processing needs and determine if selling merchant services is a good fit for them. Ask questions about pricing, accepted forms of payment, customer preferences, and more.
Step 4: Present Your Offer
Now it’s time to present your offer. Explain the features and benefits of merchant services that best suit the business’ needs and make sure you are offering a competitive rate. Highlight any unique features or incentives that you can provide that may give them an edge.
Step 5: Finalize the Deal
Once you have presented your offer and answered any questions, it’s time to finalize the deal. Make sure that you have all of the necessary paperwork filled out and signed before processing payment or closing the sale. Keep in touch with your new customer periodically to ensure their satisfaction and provide any additional support they may need in the future.
These five steps will help you successfully sell merchant services to prospects. With a little bit of research and preparation, you can quickly become an expert merchant services salesperson!
