The demand for Salesforce is as high as ever, and this has increased the Salesforce developer demand. Salesforce remains the number one CRM choice for companies across the globe, and this means that compared to other CRMs, the Salesforce market share is also higher.

The Salesforce developer demand is high, but not every requirement is the same, and nor are all developer roles. What you need for your company defines the type of developer you hire and how you hire them.

This article is a guide on what to look for when hiring a Salesforce developer and how to hire the right one for your company.

Who is a Salesforce developer?

A Salesforce developer is an entity that develops steady and dynamic applications. They use Salesforce platforms to swiftly and efficiently develop and deploy these applications to the cloud without worrying about hardware. Salesforce developers can use the platform, or GIT, to effectively build and deploy code to run the application. They use different programming languages compatible with their platforms, like Ruby and PHP.

The responsibility of guiding and developing Salesforce’s instance rests with the Salesforce developer and building Salesforce applications on different Paas platforms. These developers must have excellent coding expertise and can construct club-based applications with the help of platform.

Roles and Responsibilities of a Salesforce Developer

Salesforce technicians/developers/specialists differ based on the skills they offer, so there could be multiple roles a Salesforce specialist could take up. These roles will help establish the work for which a particular developer will be qualified and responsible.

It’s always best to know what you are looking for before you start the hiring process. There are six main Salesforce roles:

  • Administrator – they are responsible for running the CRM.
  • Developer – they are responsible for customizing the CRM according to the requirements of the company and business specifications.
  • App Builder – they are responsible for building various applications.
  • Architects – they are responsible for creating technical solutions for ecosystem development.
  • Consultant – they are responsible for administering and consulting on matters related to Sales Cloud, Community Cloud, and Service Cloud, and sometimes dealing with employee training.
  • Specialists – these are Salesforce Marketing Specialists, Pardot specialists, and CPQ specialists.

The major Salesforce certificates that are connected to the developer role:

  • Salesforce Certified Platform Developer I
  • Salesforce Certified Platform Developer II
  • Salesforce Certified Platform App Builder
  • Salesforce Certified B2C Commerce Developer
  • Salesforce Certified Marketing Cloud Developer
  • Salesforce Certified JavaScript Developer I

What are the skills of a Salesforce Developer?

Hiring candidates for technical positions can be a real task if you have no previous experience with it, especially if your first rodeo is hiring a Salesforce developer. Go through the following section to know what to look for when hiring a Salesforce developer.

1. Object-Oriented Programming (OOP) concepts

Just like Java, Salesforce is an object-oriented language-based programming language. This is an approach to developing programs using various classes and objects. OOP lets the developers to work with an effortless development environment and ease of maintenance with concepts like Objects, Classes, Encapsulation, Polymorphism, Abstraction, and Inheritance. Thus, when you shortlist candidates for Salesforce development-related roles, keep an eye out for those with a clear understanding of object-oriented programming.

2. Knowledge of JavaScript

To be considered a strong Salesforce developer, it is imperative that one has detailed knowledge of languages like JavaScript, which is a scripting language developed using the ECMAScript standards. A Salesforce developer with a strong base in JavaScript can make all the difference in the quality of project execution. Used to distinguish and tweak the capabilities of Visualforce pages, one can use JavaScript to set up pass parameters to showcase pop-ups and confirmation messages, manage validation messages, etc. Hence, the importance of learning JavaScript for Salesforce development cannot be stressed enough.

3. Knowledge of C#

As Salesforce is, first and foremost, an object-oriented programming language, developers are required to be proficient in C#. Its coding structure closely resembles JavaScript, and it is currently one of the most popular OOP languages in use. A mastery of C# is the most basic requirement of being a Salesforce developer. Hence, when one is hiring Salesforce developers, look for people who have experience working with C# and related technologies.

4. Knowledge of data modeling

Data modeling is the method of storing data in an architecturally structured manner. Salesforce offers multiple options to customize preset models to add to the existing functionalities and modify them. There are tips that developers can take up to develop Salesforce data models, which facilitates necessary processes.

5. Ability to work with Lightning frameworks

An essential and dynamic feature of Salesforce is the Lightning Component Framework. It is a very well-known framework that is often used in building web applications that have cross-platform compatibility. It is generally used to create single-page apps, intuitive UIs, and for Lightning Platform applications. The lightning platform uses Apex for the backend and JavaScript framework for the front end.

6. Strong understanding of SOQL

Salesforce Object Query Language is a tool for recalling sets of data from large databases, which is rapidly becoming popular. It sort of works like the SELECT statement used in SQL, but it is designed particularly to be used in the Salesforce platform. With the help of SOQL, developers can build effective query strings for multiple environments.

Advantages of Remote Salesforce Developers

  • Hiring a remote Salesforce development team can be considerably less expensive, depending on geographical costs. For instance, if you hire Salesforce specialists from the United States it will be way costlier than hiring from Eastern Europe. Moreover, you don’t have to provide them with office space.
  • It works out great with regard to time. Salesforce developers who work remotely follow a defined technical specification and deliver the outcomes on time. On top of this, when you work with remote development companies, you only pay once the project is complete.
  • You work with an experienced group of people. Your remote Salesforce team is made up of people who know the platform inside and out. These individuals specialise in a variety of Salesforce services and will be able to provide you with advice on particular Salesforce modifications and issues.

Disadvantages of Remote Salesforce Developers

  • If you hire a remote Salesforce development team, you cannot personally supervise the process and ensure that everything runs as it should.
  • When you work with a remote Salesforce development team, there is room for misunderstandings because of differences in culture, geography, and most commonly, language. Meetings can be scheduled to avoid most such situations, and proper equipment can be utilised.


In conclusion, you need to assess your needs and match them with your investment. Once that is done, you can figure out what kind of Salesforce developers will work best for you to meet your goals and hire them.

CRMJetty has over 16 years of experience with Salesforce development services. We can become your technology partner in a way that you can leave the entire Salesforce development project to us and focus on your business growth.

Reach out to us to talk about your requirement, and we will take it from there.