What lies ahead in marketing in 2023? Any guesses?
Let us clarify.
A lot of marketing experts are still reluctant to admit that consumer shopping behaviour is changing. Although the pandemic has changed the way people shop online, not in the cut-and-dry way you might be thinking. Your customers are still looking for your vibrant online presence with some social proof.
And what’s better than the combination of Google reviews and Squarespace’s website?
In fact, many businesses have started to add Google reviews to Squarespace website. And this might come as a surprise but business owners have also admitted that opting to embed Google business reviews on the Squarespace website has helped them in achieving social poof and made them closer to their customers.
If you are still not sure, we are here for you. In this blog, we will talk about all the swear-by benefits of adding Google reviews to Squarespace website. So tag along and leverage all the benefits.
Unleash The Power Of Google Reviews On Squarespace Website:
Having an appealing Squarespace website helps you stand out from the crowd. And the addition of Google reviews on the Squarespace website can be a game changer for your business. Have a look at the benefits of Google review widget on Squarespace website.
#1 Builds Trust And Credibility
Think of yourself as a customer. Imagine you had an eye for a particular product, it has all the features you wanted that too in the price range you always wanted. The only thing that is stopping you from purchasing the product is whether you trust this brand or not.
Believe it or not, many shoppers do not trust sponsored ads but they do trust people. They are eager to know what people think of your business and products. Based on these past customers’ statements, your potential customers make their purchasing decisions. This is what a Google review widget does to your business. It helps you aggregate and showcase all the positive reviews of your products in one place on your website.
Having a high number of positive reviews on Google can also be beneficial. This is because it shows that many people have had positive experiences with your business, making it more likely that new customers will also have a positive experience.
#2 Social Proof
Social proof is a marketing practice of leveraging the advantages of people’s consensus.
To put it even more simply, while making a purchase, your customers look for approval from your past customers. They want to make sure that your business has more positive reviews than negative ones. And if it does, they are more likely to purchase from you.
Still dubious? Let us show you some statistics.
- 92% of consumers say they read testimonials when they are deciding to make a purchase. And we are sure the rest of the 8% did not understand the question because when it comes to shopping and purchasing, reviews are everything.
- 81% of shoppers use Google to evaluate local businesses. These statistics give you a vast scope to embed Google reviews to Squarespace website.
#3 Boosts Click-Through Rate
Did you know, as per the reports by Search Engine Watch have revealed that 51% of all searches end without a click?
And we know that such statistics bother you. In such a situation, you can embed Google business reviews on the Squarespace website. But how? Let us explain.
The Google reviews widget can improve a business’s visibility in search results. When a business has a high number of positive reviews, Google may display the business’s rating and reviews in search results, which can increase the likelihood that users will click through to the business’s website.
The Google reviews widget can provide users with quick access to important information about a business, such as its rating, location, and hours of operation. This can improve the user experience and make it more likely that users will engage with the business and click through to its website. Remember that, the success of your business depends significantly on your Click Through Rate and you cannot afford to sleep over it.
#4 Saves Times For Marketing Efforts
While you are in business, we know you are struggling with marketing efforts. You and your team have to constantly think of ideas to scale your business. But you can easily trust Google reviews to Squarespace website. When you embed Google business reviews on a website, it works as a 24*7 brand ambassador for your business.
The best part is that these marketing tactics will not cost you money and time. Google reviews on a website can also save you a lot of time and effort. Instead of manually collecting and displaying customer reviews on the website, you can use the Google reviews widget to automatically display reviews. Many review aggregator tools can help you fetch Google reviews and display them on your Squarespace website. This can save time and effort while still providing customers with valuable feedback.
#5 Customer Engagement On The Website
Your website engagement is one of the factors that determines brand loyalty. If your customers are not willingly involved on your website. Website engagement by your customers is basically, whether your website visitors are finding any downloads, clicks, shares, etc.
Google reviews widget on Squarespace website can immediately help you in increasing customer engagement on the website. Customers can leave reviews directly on the website if you add an alluring CTA to your website, which can provide valuable feedback to the business.
By responding to customer reviews, businesses can show that they care about their customers’ experiences and are committed to providing excellent service. And it helps to build a loyal customer base and increase customer retention.
In A Nutshell
We know, showcasing positive reviews on a website might feel self-bragging sometimes. But remember that, you should not hide your success from customers expecting them to find it someday.
Your potential customers need a vote of confidence from your past customers and this is your chance to embed Google reviews on Squarespace website. So go ahead, embed Google business reviews and see your business grow.
