A small local business in Faridabad was struggling to make its mark in the fiercely competitive market. This family-owned enterprise, specializing in handmade crafts, had a beautiful store and an array of unique products but lacked the online visibility needed to attract customers beyond its immediate vicinity. Feeling lost in the sea of digital competition, the business owners reached out to the Key Marketing SEO company in Faridabad for a lifeline. 

Now what is SEO? What’s the power of these three-letter words? 

SEO is a tool to rank your website on top of all search engines. Google is a search engine where you check Amazon website sales for the iPhone 14 pro price. Now the Key Marketing SEO agency in Faridabad has experts to take on the challenge with a passion for helping small businesses thrive and grow their online presence. 

This case study details how Key Marketing tailored SEO strategies and local expertise led to a remarkable transformation, propelling the business to new heights.

First and Foremost – Understand the Client’s Needs – 

Upon taking on the project, our first step was to thoroughly understand the client’s business for unique offerings, target audience, and long-term goals. The business owners expressed their desire to expand their customer base for local and national markets, highlighting the need to rank higher in search engine results for relevant keywords such as “handmade crafts in Faridabad” and “unique gifts in Faridabad.” They were particularly interested in reaching a wider audience beyond Faridabad and ultimately establishing an online store to supplement their physical one.

How Our SEO Company in Faridabad Helped a Small Business Achieve Big Results?

1. Keyword Research and Competitive Analysis:

Our team conducted extensive keyword research and competitive analysis to achieve the desired results. We identified high-traffic and relevant keywords specific to the small business’s offerings, incorporating essential phrases like “handcrafted gifts,” “artisan products,” and “unique souvenirs.” As an SEO company in Faridabad, we understood the importance of focusing on local search terms and incorporating keywords such as “local handicraft store in Faridabad” and “handmade gifts near me” to attract nearby customers actively seeking their products.

2. On-Page Optimization:

With a comprehensive keyword strategy in place, we shifted our focus to on-page optimization. Our team revamped the website’s content to align with the identified keywords, ensuring that each page was well-structured, informative, and engaging. We optimized meta tags, headings, and image alt text, making the website more search engine-friendly. By partnering with small business owners, we developed fresh and compelling content that conveyed their passion for craftsmanship and the uniqueness of their products.

3. Local SEO Strategies:

As an SEO agency in Faridabad, we recognized the significance of local SEO in the client’s journey toward greater visibility. We claimed and optimized their Google My Business listing, ensuring accurate and consistent information across all online directories. Our team also encouraged customers to leave positive reviews, thus improving the business’s reputation and credibility. Through local citations and backlinks, we strengthened the business’s local presence, making it more visible to potential customers in Faridabad and neighboring areas.

4. Content Marketing and Link Building:

We embarked on a strategic content marketing and link-building campaign to enhance the client’s online authority. We crafted engaging blog posts, articles, and infographics for handmade crafts, artistry, and gift ideas. Our team reached out to relevant websites and blogs, seeking opportunities for guest posting and acquiring backlinks. These efforts support the website’s SEO value and the small business as an authority in its niche, attracting a wider audience and potential customers.

5. Monitoring and Analytics:

We monitored the website’s performance using various analytics tools throughout the campaign. It allowed us to identify trends, track user behavior, and fine-tune our strategies for maximum impact. As an SEO company in Faridabad, we believe in transparency and accountability, providing regular updates and reports to the client, and highlighting the progress and areas for improvement.


Within a few months of implementing our customized SEO strategies, the small business experienced remarkable growth. The website’s organic traffic saw a significant increase and began ranking on the first page of search engine results for their targeted keywords. Local SEO efforts led to a surge in foot traffic to their physical store, with an influx of new customers from Faridabad and surrounding areas. Moreover, the business gained recognition at the national level, attracting orders from customers across different cities.


This case study exemplifies the power of SEO and how our SEO company in Faridabad was able to make a difference in a small business’s journey toward online success. Through a carefully crafted blend of on-page optimization, local SEO strategies, content marketing, and link building, we helped the business achieve remarkable results. Our passion for supporting small businesses and our expertise in SEO proved the winning formula, transforming their online visibility and propelling their growth to new heights. As an SEO agency in Faridabad, Key Marketing takes pride in being a part of such success stories, empowering local businesses to thrive in the ever-evolving digital landscape.

Also, Read:

How to Boost Your Business with an SEO Company in Mumbai?