Google remarketing is one of the most commonly used marketing tools by marketers. Retargeting ads Google can help you get your prospects and lost leads in the marketing funnel. Retargeting ads Google are available in different formats such as text ads, static images, video ads, responsive ads, and so on. WebMaxy can help you create and export retargeting lists to Google and Meta Ads.

These retargeting ads Google are placed on Google Search and Google Display Network. The main purpose of retargeting ads Google is to bring back people to the website and drive conversions. Keep reading this blog to learn in detail about retargeting ads Google and how to implement them.

What is remarketing? 


Remarketing refers to ads or emails that are sent to potential customers who check out your website and leave without making a purchase. However, it’s not necessary that people left your website or didn’t make a purchase because they weren’t interested. They might have left your site due to any other reasons like they are considering their options or they don’t want to spend money right now but later.

Remarketing helps you to reach out to your past website visitors with special offers and entice them to make a purchase. This can help you not only create a brand impression and drive conversions as well.

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What is Google remarketing? 

Google remarketing is the technology that enables you to target prospects as they move through the internet. When a customer visits your website, a small snippet of code called cookies is downloaded on their browser. This helps to track their activity and serves them your ad when they visit another website on the Google Ad network.

Remarketing Google ads enable you to control and customize who sees your remarketing ads. For example, if you want to show your ads to new or returning customers. As per the statistics, 97% of people who visit your website for the first time leave without buying anything.

A customer needs to see your brand quite a few times before they become familiar and start purchasing from you. Retargeting ads Google can help you bring back past website visitors and drive them to the end of the sales funnel.

Retargeting ads Google options 


Now, we will tell you about the Google ads remarketing options available. From this information, you’ll be able to understand remarketing Google Adwords.

  • Standard remarketing: This type of retargeting ads Google allows you to showcase your ads to past website visitors as they browse websites and apps on the Display Network.
  • Dynamic remarketing: This type of retargeting ads Google enables you to show ads to customers based on the products or services they browsed on your website on other sites and apps in the Google Display Network.
  • Video remarketing: This type of retargeting ads Google allows you to put your ads in front of people who interacted with your YouTube channel or other videos. You can serve them ads
  • Email list remarketing: You can target customers on your email lists through Google ads. This is known as the customer match feature in which you need to upload your contact list. Then, Google ads are served to people who are signed in to Google, Search, Gmail, and YouTube accounts with the same contact information.
  • Remarketing lists for search ads: This type of retargeting ads Google feature is also known as RLSA. This enables you to target your website visitors on the Google search network. You can customize and decide how you want your search ads to appear on Google and its partner sites.
  • Remarketing for mobile apps: If a customer used your mobile app or website, Google ads lets you show your ads when they use other mobile apps or other websites.

How does retargeting ads Google work? 

For Google ads retargeting you just need to add a piece of Google remarketing code, also known as a tag or pixel, to your website. This way the visitors get added to your Google remarketing lists through browser cookies. You can also customize the code for different pages to create more defined categories.

For example, let’s say you’re an apparel eCommerce business that sells a variety of clothes. You might create a “women’s clothing” remarketing audience based on the visitors who browse women’s clothing. This way you can show these specific website visitors highly targeted ads on women’s clothing. You can provide additional offers or free shipping to these customers to entice them to make a purchase.

With Google retargeting ads, you can keep your brand at the top of your customers’ minds. Google retargeting ads can help you to target customers on a large number of websites and apps in the Google Display Network.

As per Google’s recommendation, when you start with Google retargeting ads you should target everyone who visits your website. However, remember that this will increase your spending as you’ll be targeting many individuals.  Also, these ads will not be as targeted as they’ll not be based on what a visitor browsed on your website.

By creating retargeting ads Google that are specific to customers, you can increase ad relevancy and reduce cost per click. Later, you can create distinct retargeting ads Google lists for highly targeted marketing campaigns.  For example, you can choose to show different ads to your existing customers and first-time buyers.

Why should you do retargeting ads Google? 

Retargeting ads Google is the best way to stay connected with your target audience even after they leave your website. By displaying your ads to potential customers on different websites and apps as they browse the internet, you can improve your brand exposure. It is a good way to gain their trust and increase the likelihood of them purchasing from you.

As per the statistics, remarketing ads have higher click-through rates and conversion rates than display ads. The past website visitors can click your ads 2x to 3x times more than the new website visitors. Google ad retargeting can help you increase impressions and brand visibility.

You can create retargeting ads along with other target marketing methods to increase conversion rate. You can target customers based on their demographics and the products they viewed on your website.

What are the benefits of retargeting ads Google? 

If you think that Google is the only platform that allows you to do remarketing, then you’re wrong. Facebook advertising also offers similar retargeting ad features. You just have to add a tag to the backend of your website that sends user information to Facebook, and when they login to Facebook, your ad is served on their news feed. Now, below we have discussed the benefits of retargeting ads Google.


1. Convert past visitors into customers 

The main aim of retargeting ads Google is to follow people who visit your website but leave without making a purchase. Google remarketing can help you to improve your conversion rates compared to any other advertising. As when you target people who are already aware of your brand, there are more chances of conversion.

Google Analytics can help you track your campaign performance and related metrics. You can use data to create effective retargeting ads Google. When your ads are displayed on the Google Display Network, many leads are exposed to them.

2. Broad reach 

As per the statistics, Google has 4.3 billion users around the world. The Google Display Network has more than 2 million websites all around the world and it reaches almost 90% of internet users.

According to a report, Facebook has around 2.99 billion users around the world. Thus, you can understand Google has a wider reach compared to any other platform. Facebook can help you to reach audiences but its use as a remarketing tool is limited.

3. User-friendly ad-building tool 

Google Display ad builder is easy to use and allows you to create ads in just a few mins. You can choose the layout and color scheme for your ads. You can add content and images of your choice to the ad. In case, you don’t have any images then you can choose from free stock images.

One doesn’t need to be a designer to create retargeting ads Google. You can create custom ads for all your remarketing campaigns. Try to create different versions of your retargeting ads so that the visitors don’t see the same ads again and again.

4. Customize your ads 

Retargeting ads Google lets you create and select your ads’ content and images. This way you can maintain the consistency of your brand voice and image. This flexibility lets you have control over your marketing campaigns’ look and feel. You can customize your individual ads and entire campaigns based on your company’s objectives and color scheme.

5. Customization features within remarketing campaigns

Retargeting ads Google enables you to customize your remarketing campaign. For example, a customer who abandoned a cart is interested in tote bags. Then, you can show targeted ads to these people by creating an audience segmentation of people interested in tote bags.

Additionally, Google Display Network can help you customize your ads on the following basis:

  • Device type
  • Mobile apps
  • Geographical areas
  • Languages

This way you can create ads on different levels and target customers effectively. For instance, if a shopper is interested in a tote bag and is walking near your brick-and-mortar store. You can use Google Display Network to show your ad when they open up an app to visit a nearby bag store.

6. Track ad performance & refine with Google Analytics

You can track how your Google ads are doing by adding tracking codes to your Google ads campaign. You can see which retargeting ads are performing well and invest more in them. If your retargeting ads aren’t doing well then you should make changes in them.

Analytics can help you get in-depth information about your Google remarketing campaigns. You can enable demographics and interest reports to find out how people are interacting with your ads.

For instance, you enable analytics on your website and find that many people who leave your site are between 25-30. Then, you can create retargeting ads Google for targeting this particular demographic.

From Analytics you can find out which sites give you better responses. Next time, when you want to target this demographic, you can focus on those specific sites to get a high return on investment.

7. Cost-effective 

Google is cost-effective compared to other remarketing channels. You can do Google remarketing in combination with contextual targeting, frequency, conversion filtering, and other marketing strategies. You can create highly targeted marketing campaigns that increase your ad relevancy and show up to the people who are most likely to convert.

8. Brand recall 

Retargeting ads Google can help you to create a robust brand image. You can make potential customers think about your brand again with your ad. When customers see the products or services they are interested in repeatedly, they tend to make a purchase.

Sometimes, customers go till checkout and don’t make a purchase when they see shipping costs or extra charges. You can provide special offers or free shipping in your retargeting ads. This can make customers come back to your site and complete the purchase.

How to evaluate retargeting ads Google? 

By measuring retargeting ads Google, you can know if they are performing up to the expectations or not. WebMaxy eGrowth has a marketing insight feature that allows you to track the performance of your different marketing campaigns.

You can analyze the conversion and revenue contribution of all your retargeting ads Google campaigns. You can understand which campaign’s creatives and content need to be changed based on their results.

WebMaxy eGrowth also captures all your customer data and interactions. With the customer segmentation feature, you can create customer segments based on attributes, demographics, behaviors, etc. You can also create remarketing lists for Google and Meta ads.

eGrowth also helps you to evaluate your marketing channels results. You can find out which marketing channel is bringing the highest conversions and revenue. This information can help you to make investments in the right marketing channels that deliver results.

There are many other features in WebMaxy eGrowth such as a KPI dashboard, marketing insights, marketing campaigns, customer segmentation, social campaigns, email marketing, WhatsApp marketingcustomer loyaltyhelp desk, and retargeting ads.

Schedule a call with our experts to learn more about WebMaxy eGrowth and its features, or email us at [email protected].

Retargeting ads Google: The conclusion 

Retargeting ads Google can help you to advertise your products or services to your website visitors. To set up Google remarketing, you must first be using Google ads to reach your target market. Next, you need to attach a remarketing tag on your website. These tags track your website visitors and enable you to display remarketing ads when these visitors browse through the Google Display Network.
Retargeting ads Google are a great way to get your potential customers back. You can serve personalized ads to prospects based on the products or services they are interested in. This not only helps to improve your ad relevancy but boosts conversion rates as well. WebMaxy eGrowth can help you to create Retargeting ads Google lists easily. To learn more about WebMaxy eGrowth, connect with us at [email protected].

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Retargeting ads Google: FAQs

What is Google remarketing?

Google remarketing is a form of advertising in which customers who have visited your website are shown ads on other websites and apps. You can target customers effectively by providing them with free shipping or limited-time discounts through Google ads.

What is retargeting in Google Ads?

Retargeting ad Google can let you reach out to customers who have previously visited your website. Retargeting provides you with an opportunity to recapture potential customers by displaying ads and giving them special offers. This way you can entice them to complete their purchase and become customers.

How to run retargeting ads on Google?

You can run retargeting ads Google easily by using WebMaxy eGrowth as it helps to create remarketing lists. You can export remarketing lists to Google and Meta ads platforms and create retargeting campaigns. This will help you show ads to people who are already interested in your products or services and are likely to convert.

How does Google ads work with retargeting ads?

When a person visits your website, a small snippet of code on your website adds them to a remarketing list. Then, when they visit other websites in the Google ad network, your ad is shown to them. Google ads also allow you to customize your audience targeting to determine who sees your ads.

What is the difference between remarketing and retargeting Google Ads?

Remarketing refers to using emails to engage with customers who have already shown interest or have done business with your brand. Retargeting Google ads are used to show ads to people who have visited your website and browsed it but haven’t completed a purchase.