Pandemic Fundraising Strategies by Foundation Search
Beyond pandemic relief, there are some very compelling other reasons why your organization should emphasize foundation Fundraising Strategies in 2021 and beyond.
Those reasons are:
– Foundations must make charitable grants – in good times and bad – of at least 5% of their assets, averaged over five years. Importantly, foundations frequently increase their donations in challenging times to compensate for the financial difficulties charities face. 2020 has been no exception – over 7,500 US foundations have explicitly launched Covid relief initiatives, and we believe this number will increase significantly in 2021.
Low risk / low cost
– unlike high expenditure / high risk fundraising efforts like golf tournaments and galas, foundation fundraising requires very little upfront investment, typically $5,000-$15,000, and with the average single foundation grant amount of $59,300 (2019, 2020), it provides the most cost efficient method of fundraising – all that is required to start is a funding database which identifies good funding prospects, a good letter, and a few stamps and envelopes.
– the most recent CCS Fundraising survey (August, 2020) indicates that foundation funding was the fastest growing giving source since 2015-19, growing at a rate of 5.7%, compared to 3.2% for giving by individual donors. Foundations gave $72 billion, in the form of an estimated 1,164,000 grants – that is more than one grant for every two charities in the US so your odds of getting funded – if you apply of course – are good.
Increased credibility for you and your organization
– well, once you get funded by a foundation that is. When you are successful in attracting a foundation grant you will open up many doors in the foundation and corporate world for your organization for years to come – you have proven that you are worth funding and can deliver.
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