SAL is a singer-songwriter who was born in Kenya and raised in Dubai. He is an artist of high caliber, having already achieved numerous accomplishments in his career. SAL was the first English singing artist to be played on UAE radio stations, and he has worked with legendary Grammy Award groups like Black Street and 112. He has also won the prestigious AHLAN HOT 100 Influencers for two years in a row. Let’s take a closer look at the amazing career of SAL and the impact that he has had on English music scene in the Middle East.


The Beginning of His Career


SAL began his career as a producer before transitioning into a solo artist. His debut single “That’s What I Like” showcased his talent to the world and it received a high number of requests when it premiered on MTV Arabia. This helped to establish him as one of the leading figures in the English music scene in the Middle East, which was largely unheard-of before he arrived on the scene. Since then, he has gone on to collaborate with many other established artists, such as MIMS, Lloyd, J Boog, Gyptian, and more.


His Accomplishments


SAL’s hard work has paid off big time; not only was he featured as Artist of The Month on MTV Arabia but he won back-to-back AHLAN HOT 100 Influencers awards in 2019 and 2020—marking him out as ‘The Music Master’! As if all this wasn’t enough, he’s also been nominated for prestigious awards like Young Stars Awards 2020 for Best Solo Artist (Middle East). It is clear that SAL is an incredibly talented individual who deserves all these accolades!


Impact On Music Scene In The Middle East


Since his emergence onto the music scene in 2017, SAL has made huge strides towards bringing English music production into mainstream consciousness throughout the region. Not only did SAL pioneer this movement but he opened up opportunities for others to succeed too; over recent years we have seen several more emerging artists come through from this region producing some amazing work alongside their Western counterparts. We can safely say that without SAL’s groundbreaking efforts this could not have been possible!




In conclusion, SAL is without question one of the most influential singers/songwriters/producers currently working within both Western and Eastern circles today – paving new roads for aspiring musicians from around the world to follow suit! His achievements are something to be admired and celebrated as they are proof that anything is possible when you put your mind to it! Congratulations SAL – you truly deserve every success that comes your way!


To learn more about SAL or listen to some of his latest tracks visit any one of these social links below!