Launching and running a law firm is not an easy task. From obtaining the necessary licenses and permits to staying up-to-date about the industry dynamics, lawyers have a lot on their plate. Moreover, the digital age demands law firm owners to create and maintain a strong online presence for continued success. A robust online marketing strategy has become an integral part of business models, leaving no exception for law companies across the world.

This is when you should consider hiring an expert SEO services provider for attorneys and lawyers. With the legal field becoming increasingly competitive and hard to navigate, attorneys and lawyers vying for clients must leverage SEO’s power to enhance business success and online authority.

In this post, we’re discussing the ins and outs of SEO marketing for law firms. So let’s delve into the details right away.

1. Keyword Research and Optimization

The effectiveness of SEO services for lawyers and attorneys primarily relies on the quality of keywords and their usage. With an expert SEO firm, you can master the art of researching and using the right keywords, which your clients use to search for legal services in the area.

A well-versed lawyer SEO marketing expert can also optimize your website’s content with the right language, tone, style, and keywords to ensure nativity and flow. Moreover, you can also use a mixture of short- and long-tail keywords, especially for highlighting particular law firm service areas.

An SEO expert creating an SEO strategy for a law firm

2. Harnessing Local SEO

SEO marketing for lawyers must be optimized and designed to attract clients in the operational area. This is particularly useful for attorneys and lawyers with expertise in regional laws and regulations. Local business profiling can help you target clients nearby and improve local search engine results.

Here are a few steps you must take to maximize your law firm’s local SEO performance:

  • Hire an SEO company for lawyers and attorneys to set up Google My Business profile and description.
  • Provide accurate business information, including contact numbers, addresses, and operating hours.
  • Prioritize getting Google reviews from your existing and past clients to build online credibility.
  • Create location-specific landing pages, blogs, and articles, and avail quality guest posting services to escalate domain authority and trustworthiness.

Recommended Read: Law Firm Marketing 101: A Step-by-Step Guide

3. Improving Content Quality and Marketing with SEO Best Practices

Your law firm’s SEO marketing strategy shouldn’t just focus on creating a website, a Google profile, and guest posting. It should also entail a comprehensive SEO content plan to improve audience engagement and traffic on your website.

Search Berg is the best SEO company for lawyers. Their team holds significant experience in the legal sector and develops high-quality content for your website. You can also talk to them about revamping your website’s existing content with high-ranking keywords and backlinks. Your law firm’s SEO content plan must contain the following types of content:

  • Legal FAQs
  • Newsletters and Press Releases about your firm’s new products and services
  • Legal insights about new bills, regulations, and codes
  • Fresh and relevant content that helps you get more clients by helping audiences find your business online
  • Practice area pages with high-quality blogs and informative guides for the readers

4. Building a Backlink Profile

If you hire an SEO company for your law firm, you will be able to leverage the efficiency and results offered by backlinking profiles. A reputable and reliable lawyer SEO company such as Search Berg will help you understand and build a robust backlink profile. They’ll set up your company’s profile on authorities’ legal content repositories and directories. You can also have them connect your law firm’s online channel to credible legal associations and third-party websites for better performance.

An SEO company for attorneys and lawyers will also implement a guest posting strategy for your law firm and contribute to its online success through articles and guest posts with quality backlinks.

Google main page on a laptop screen

5. Schema Markups, Technical SEO, and Social Media Marketing

A holistic SEO strategy is necessary to boost your search engine rankings on all mediums. As a lawyer or attorney, you must be able to attract and convert new clients via different types of online channels. This includes website traffic conversions, social media conversions, and direct contacts.

With the assistance of an expert SEO company for legal firms, you can also create a scheme markup to provide search engines with additional business information. Doing so significantly enhances a law firm’s chances of appearing on high-ranking 3P websites and legal associations’ pages. Search Berg is a full-service lawyer SEO marketing company that can help you streamline your local, technical, and on/off-page SEO plans for the ultimate online growth.

Recommended Read: Proven Link-Building Tactics to Boost Your Law Firm’s SEO

How Search Berg Can Help You Fast-Track Your Law Firm’s Online Growth with SEO Services

Imagine being the most reputable and competent lawyer in town! Yes, you can become one by mastering the art of SEO with Search Berg. As your lawyer SEO marketing firm, the company will assist you in leveraging the power of SEO to maximize audience engagement and conversion. Whether you’re struggling with a low number of clients, poor Google rankings, low website traffic, or bare minimum social media engagement, Search Berg is here to help.

A suited lawyer fixing his tie before a court session


Their experts are experienced in the law sector and can detect the reasons for your poor online performance and growth. Call them today or schedule a free consultation right now.

About the Author

Mark W. is a renowned and highly experienced attorney with a strong grip on the legal digital marketing arena. With his rich tapestry in the legal sector, he has helped several lawyers and attorneys propel their law firms’ growth and online credibility with SEO best practices. Mark’s journey and success in the online SEO marketing field have been incredible, and he has fruitfully positioned multiple law firms at stellar ranks in the digital marketing landscape. He is also very passionate about helping new lawyers and attorneys learn the significance of SEO marketing for lawyers.