Animation has been around for a lot of time. In fact, it has been used in prehistoric times as well when people of those eras used to draw pictures in the sand in order to tell stories. With the passage of time, animation has significantly evolved, thanks to the advancement in technology. It has become one of the most effective communication tools in the world. With the increase in digital marketing, more and more businesses are using the best animation service, and these animated videos are becoming an integral part of the marketing strategy for businesses.


Well, if you are interested in knowing more about these types of videos and how to explore what kind of animated videos can be made and what benefits do these offer, this article is for you. We will cover an explainer, whiteboard, and 2D and 3D videos so that you can decide which one is ideal for you. So without any further ado, let’s get started!

Explainer Videos

As the name suggests, explainer videos are short and concise types of videos that help in explaining a particular concept. Not only concepts, but these videos also help in explaining products or services in the easiest and clear manner. Mostly, businesses make use of such kinds of videos in order to introduce their brand, explain their product or service, or showcase a new feature of a product that they might be introducing.


These types of amazing videos are usually between the length of one to two minutes. They are particularly designed in such a manner that can help in capturing the attention of the viewers and keep them engaged throughout the entire video.


The reason why a lot of businesses tend to use such videos is that they can help simplify a complex idea and make it easier to understand for general people. These videos are easy to understand because of the engaging visuals, animations, and voiceovers that are used in them to explain complicated concepts. If you are a business and want to use it, you can do that on your website, in a presentation, or on social media.

Whiteboard Videos

Have you ever seen doodle or sketch videos on YouTube? Well, these are known as whiteboard videos, and a lot of individuals and businesses tend to use these. These types of animated videos often have a hand that draws images and illustrations on the whiteboard. In the background, a voiceover explains the topic at hand in the easiest manner possible.


These sorts of videos are primarily designed to be very educational as well as entertaining. These can be utilized in a number of different things and for various purposes, such as training videos, explainer videos, or promotional videos.


Similar to other animation videos made by the best animation service, these videos also offer a lot of benefits. For example, these interesting videos help in creating a visual narrative that captures the viewer’s attention and keeps them engaged throughout the video. Along with that, these videos are also very cost-effective. This is because of the fact that they can be produced quickly and easily. You do not need any sort of complex animation software or equipment to make these kinds of engaging and amazing videos.

2D Animation Videos

2D animations are one of the most famous types of animation videos, and these have been used for a long period now. These are also called two-dimensional animation videos. These are the types of animations that use flat, two-dimensional images to create the illusion of motion.


Most of the cartoons and advertisements that we watch on our television and devices are basically 2D animated videos. These types of phenomenal videos can be produced in various different styles. These may include the more traditional method of hand-drawn animation or computer-generated animation.


Those businesses or individuals that are looking for more versatility can certainly opt for these kinds of interesting videos. No matter if you want to create an informative video or a promotional one, this style of animated video can certainly prove to be beneficial for you. You can convey your story or message in the most effective manner. Similar to the other methods mentioned above, producing these types of videos is not that expensive as well, and with the help of a top-rated animation service, you can easily make these videos.

3D Animation Videos

In 2D, we use two-dimensional images to create the videos. However, in 3D animated videos, we make use of  3D models to create the illusion of depth and realism. Most of the video games, movies, and product videos use these types of videos. Now, there are a lot of ways and styles in which these sorts of videos can be made. These can include stylized animation as well as photorealistic animation.


People, as well as businesses who want to see more realism in their videos, are the ones who usually make use of these videos. It is nearly impossible to achieve this sort of realism with the help of  2D animation videos, and therefore a lot of them opt for 3D videos for that purpose.


Similar to every other animated video, these can also help in simplifying more complex and difficult-to-understand concepts. They can be used to demonstrate a product in a more effective manner and, therefore, ultimately help in increasing the number of customers. That said, these types of videos are a bit more expensive and time-consuming to produce compared to 2D animation videos.

Which Animation Video Is Right For You?

Now that we have an understanding of different types of animation videos let’s get an idea of which one is better for you. Well, the straightforward answer to this question is that it all depends on you. What are your specific needs, what do you want to achieve with these videos, and what is your overall budget?


For example, if you want to explain to people about your service or products, the best video type for your business would be explainer videos. If you want to educate but at the same time want to entertain your audience as well, in that scenario, it is recommended to opt for whiteboard videos.


2D animation can be the best option for you if you are more inclined towards versatility and cost-effectiveness. These types of interesting videos are not only very versatile but also help you save a lot of money on production. On the other hand, if budget is not an issue and you want something to be more realistic, there can not be a better option for you than 3D animated videos.

Final Thoughts

Finally, we said, it all depends on your personal preferences. Some people have different goals, while others have different plans. There is nothing like one size fits all. However, we would recommend you make your decision on the basis of your target audience, the message you want to convey, and your budget.


Take into consideration the points we have mentioned above, weigh the pros and cons of each type, and then take help from a professional animation service provider to get the best type of videos for your business.