It’s no longer a new fact that the Indian startup ecosystem is booming up day-by-day. With new startups coming into existence almost every other day, the competition in the app development sector is becoming stiffer with each passing day.

The requirement of an efficient mobile app for any business entity has become inevitable to stay ahead in these times of cutthroat competition.

And when it comes to food apps, Zomato rules the roost! So today we are going to share our learnings from building the Zomato Clone script, which will give your insight on what are the strategies followed by market leaders(in this case Zomato) while developing an app like them.

 

  1. Know your target audience 

When it comes to building a mobile app, it is important to know your target audience. What are their needs and what are they looking for in an app like this? catering to the right audience is key to the success of your app.

 

  1. Do your research 

Before you start building your app, do your research and figure out what features and functions you want it to have. This will help you save time and money in the long run.

 

  1. Have a clear vision 

Zomato’s founders had a clear vision for their app right from the start, and that’s why it became so successful. So make sure you have a clear vision and direction right from the start.

 

  1. Good Design is key 

One of the most crucial elements to building an app like Zomato is good design. It should be delightful, interactive, and user-friendly so as to keep your customers engaged and interested in what you have to offer them.

 

  1. Analyze your competitors 

Knowing your competition goes hand in hand with knowing your target audience and having a clear vision for your product or service. What are their weaknesses? How can you make up for those shortcomings? How can you improve on their best features? Which audiences does each competitor attract and which one lures the biggest crowd? All this information will help you better understand how to create a first-class app.

 

  1. Monetise 

One of the most important things to do before building an app is monetizing it. Without this crucial step, you are just wasting time and resources on something that has no value at all. So figure out how you will make money from your product before actually creating it and spending more on it than you initially planned.

 

  1. Usability testing is important 

Don’t rush into hiring a developer and launching your app right away. Do some usability testing first to see what people think of the concept and if they would even be interested in using such a product or service as yours. This way you can save yourself a lot of wasted time and effort later on down the road when it comes to developing your app.

 

  1. Keep it simple 

Don’t try to cram too many features into your app or it will just become cluttered and confusing for users. Keep it simple and focus on the essentials that people actually need and want.

 

  1. Beta test 

Launch a beta testing phase for your app before releasing it to the general public. This will help you iron out any bugs or glitches that may still be present and get some valuable feedback from users about how they feel about the product.

 

  1. Get user feedback 

Make sure you are constantly getting user feedback after launch and make changes/updates accordingly. Don’t just rely on your own judgment when it comes to what’s good for your app and what isn’t.

 

  1. Marketing is key 

No matter how good your app is, if you don’t market it properly, it will not succeed. So make sure you have a good marketing strategy in place and use all the appropriate channels to get your message out there. 

 

  1. Localization can help 

If you want to maximize your chances of success, then localizing your app is a must. Catering to specific markets and niches can help increase downloads and user base considerably.

 

  1. Keep it updated 

Make sure you are constantly updating your app with new features, functions and designs so that users have a reason to keep coming back for more. Stagnation is the graveyard of apps.

 

  1. Don’t enter too many markets 

Zomato started off in one country and then progressed to others, but this approach can be disastrous if done wrong since you don’t yet have a proven track record so entering new territory can prove extremely risky and unprofitable.

 

  1. Social media channels are your best

If there is one thing that all successful apps have in common, it’s a solid social media presence. Social media channels such as Facebook, Twitter, and Instagram allow you to get constant feedback from users and keep them up-to-date with what’s going on at all times. This way they never miss out on anything cool or new you might have to offer.

 

  1. Don’t try and please everyone 

You can’t be all things to all people so never lose sight of your vision because it is what will help you stand out from the crowd. Focus on pleasing your target audience instead and don’t worry about the rest since they either weren’t interested in the first place or won’t even notice that there has been a change of course anyway.

 

  1. Offer rewards for engagement 

Give people a reason to come back by offering them cool prizes for getting involved more with your brand through following you on social media, checking in frequently, etc. This way they will keep coming back for more while rewarding you with increased exposure and revenue at the same time.

 

  1. Develop an understanding of your target audience 

Use Google Analytics to find out where your users are coming from, what devices they prefer, how often they visit etc so that you can tailor your app accordingly. If you know who is using it then you can make it far more effective for them.

 

  1. Measure everything 

Monitoring key metrics such as downloads, conversion rates, duration of visits, etc will help you understand how well your marketing strategy is working and allow you to tweak the process accordingly. 

There’s no point spending all this time building an app like Zomato if it doesn’t give any return on investment. Pay attention to the numbers!