Content marketing can be a powerful tool for software development companies. It helps build brand awareness, educates prospects, and generates leads. But, you can’t just write any type of content and expect it to work. You need to create content that is tailored to your target audience and their needs.

If you’re struggling to come up with content ideas, we’ve got you covered. Here are 11 content ideas that work well for software development companies.

1. Share your story

People want to know who they’re doing business with, especially when it comes to software development. After all, they’re going to be entrusting you with a lot of important information.

So, why not take the time to share your story? You could write a blog post about how your company got started, what your mission is, and what makes you different from other software development companies.

You could also create a video that tells your story. This is a great way to add a personal touch to your content and show potential customers that there are real people behind your company.

2. Offer software development tips

There are many different types of software development tips you can offer. These can be general tips for people who are new to the industry, such as understanding the life cycle of software development, or they can be more specific tips for people who are looking for help with a particular aspect of software development.

For example, you could write a blog post about how to choose the right programming language for your project, host a virtual event that offers a lie Q&A, or you could create a video that explains how to use a specific software tool.

3. Create a software development glossary

If you’re a software developer, you probably take for granted all of the technical jargon that you use on a regular basis. But for people who are not familiar with the software development industry, all of that jargon can be very overwhelming.

One way to make your content more accessible to a wider audience is to create a glossary of software development terms. This can be a great resource for people who are new to the industry or who are just starting to learn about software development.

4. Write about the latest software development trends

The software development industry is constantly evolving, and it’s important to stay up to date on the latest trends. Writing about the latest trends in the industry is a great way to show your expertise and keep your audience informed. You can organise the topics you would like to write about in a content calendar.

You can write blog posts, create infographics, or even record videos about the latest trends in software development. Some of the trends you may want to cover include new programming languages, the rise of low-code and no-code development, and the impact of artificial intelligence on software development.

5. Share your thoughts on software development news

If you want to be seen as an industry leader, you need to stay on top of the latest news and trends in software development.

One great way to do this is to write blog posts sharing your thoughts on the news. This can help you show your expertise and build your credibility in the eyes of your audience.

It can also help you drive traffic to your website, as people will be more likely to click on a blog post about a hot topic than one that’s not as timely.

6. Write tutorials

Tutorials are a great way to demonstrate your expertise in your industry and provide value to your prospects and customers.

You can create tutorials on a wide variety of topics, from how to get started with a new programming language to how to build a specific type of software.  For those interested in enhancing their sales skills, consider including a tutorial on crafting the perfect sales script template, a tool crucial for converting leads into customers.

Tutorials can be written in a step-by-step format, or you can create video tutorials if you prefer. Video tutorials are a great way to show your audience exactly how to do something, and they can be a little more engaging than written tutorials.

7. Create a “how it’s made” series

Have you ever watched the “how it’s made” series on the Discovery Channel? It’s a fascinating look at how everyday products are made in factories.

You can create a similar series that shows your audience how software is made. This is a great way to give your audience a behind-the-scenes look at your company and show off your development team’s skills.

You could also use this series to show how different types of software are made. For example, you could create an episode about how mobile apps are made, and another episode about how e-commerce websites are made.

8. Create a “day in the life” video

Video is a great way to show off your company culture and give prospects a behind-the-scenes look at your business. One popular type of video for this purpose is the “day in the life” video.

This type of video features one of your employees and follows them around for a day. They’ll talk about what they do, how they got into the industry, and what a typical day looks like for them.

This is a great way to show off your company culture and give prospects a sense of what it’s like to work at your company. It’s also a great way to give your employees some recognition and show them how much you appreciate their hard work.9. Share your favorite tools and resources

Whether you’re a developer, project manager, or marketing professional, there are a number of tools and resources that you use every day to help you get the job done.

Sharing your favorite tools and resources with your audience is a great way to provide value and build trust. You can create blog posts, videos, or social media posts that highlight your favorite tools and how you use them.

For example, you could create a blog post that lists your top 10 favorite project management tools and includes a brief description of each. You could also create a video series where you interview team members and ask them what their favorite tools are.

10. Write about your favorite apps

What are your favorite apps? Write about them!

You can write about how to use the app, what it does, and why you love it. This is a great way to show off your expertise in the software development industry, and it’s a fun way to engage with your audience.

You can also write about how to create an app that’s similar to your favorite app. This is a great way to show off your skills and get people excited about your app development services.

11. Interview software developers

Interviews are a great way to create engaging content for your website. You can conduct interviews with your own software developers to showcase their expertise and give potential customers an inside look at your company.

You can also interview other software developers in your industry to get their take on the latest trends and news. This can help you position your company as a thought leader in the industry and build relationships with other experts.

There are many ways to use interviews in your content marketing strategy, so get creative and see what works best for your company.


There are many options for content marketing in the software development industry. From creating a simple video to conducting an in-depth survey, you can increase your brand awareness and drive traffic to your website by providing valuable content to your audience.