Entering the thirties is a significant milestone for many men. It’s a decade characterized by personal and professional growth, exploration, and often a deeper understanding of one’s preferences and interests. As men navigate through this stage of life, certain trends are gaining momentum, reflecting both shifts in lifestyle and broader societal changes. In this article, we’ll explore five growing trends for men in their thirties, supported by relevant statistics, to shed light on the evolving preferences and behaviors of this demographic.

1.     Leather Bags

Gone are the days when bags were solely associated with women’s fashion. In recent years, there has been a noticeable surge in the popularity of leather bags among men, particularly those in their thirties. Whether it’s for work, travel, or everyday use, leather bags offer a blend of functionality, durability, and style that appeals to this demographic. We love these leather bags from The Real Leather Company.

According to a report by Statista, the global market for men’s bags and small leather goods has been experiencing steady growth, with sales reaching $18.3 billion in 2021, up from $16.2 billion in 2017. This upward trajectory is indicative of the increasing demand for quality accessories among men, including leather bags.

2.     Retro Gaming

Nostalgia often plays a significant role in shaping consumer trends, and retro gaming is no exception. Men in their thirties, who grew up during the golden age of video games in the 80s and 90s, are embracing retro gaming as a way to relive fond memories and reconnect with their childhood.

Statistics from the Entertainment Software Association (ESA) reveal that the average age of a video game player is 34 years old, highlighting the prevalence of gaming among adults, particularly those in their thirties. Furthermore, platforms like Nintendo’s NES Classic Edition and Sony’s PlayStation Classic have seen considerable success, catering to the nostalgia-driven demand for retro gaming experiences. To check out the latest news on retro gaming, take a look at Sim Cookie.

3.     Gardening

The stereotype of gardening being a pastime reserved for retirees is rapidly fading, thanks to a growing interest in gardening among younger demographics, including men in their thirties. Whether it’s cultivating a small urban garden or tending to indoor plants, gardening offers numerous benefits, including stress relief, physical activity, and the satisfaction of nurturing living organisms.

According to a survey conducted by the National Gardening Association, 35% of all households in the United States participated in food gardening in 2020, marking a significant increase from previous years. Moreover, the same survey found that millennials accounted for 63% of all gardening households, indicating a generational shift towards embracing gardening as a hobby.

4.     Eating Out Alone

Dining alone was once stigmatized, viewed as a sign of loneliness or social awkwardness. However, attitudes towards solo dining have evolved, particularly among men in their thirties who value independence and self-care. Whether it’s grabbing a quick bite during lunchtime or savoring a leisurely meal at a restaurant, eating out alone has become increasingly common.

Data from the National Restaurant Association indicates that solo dining has been on the rise, with 46% of adults saying they have dined alone at a restaurant in the past year. Additionally, apps and platforms catering to solo diners, such as EatWith and SoloTraveller, have gained traction, providing opportunities for individuals to enjoy dining experiences tailored to their preferences.

5.     Audiobooks

In an age where time is a precious commodity, audiobooks offer a convenient solution for men in their thirties who want to indulge in literature while multitasking. Whether it’s during daily commutes, workouts, or household chores, audiobooks allow individuals to immerse themselves in captivating stories and valuable knowledge without the need for dedicated reading time.

The popularity of audiobooks has been steadily increasing, with the Audio Publishers Association reporting double-digit growth in audiobook sales year over year. Moreover, platforms like Audible and Spotify have expanded their audiobook offerings, providing a diverse selection of titles across various genres to cater to the preferences of listeners.

As men venture into their thirties, they are embracing a diverse range of trends that reflect their evolving lifestyles, interests, and priorities. From incorporating leather bags into their everyday attire to rediscovering the joy of retro gaming, these trends signify a departure from traditional norms and a celebration of individuality. Whether it’s nurturing plants in a garden or indulging in a solo dining experience, men in their thirties are embracing opportunities for self-expression and personal growth. As these trends continue to gain momentum, they serve as a testament to the dynamic nature of masculinity in the modern era.