The marketing and branding efforts of a hotel would be incomplete without logos. After much deliberation and planning, such strategies, when put into action, can have a profound effect on the company.
Making a logo that does double duty—attracting attention and making people feel good—can be challenging. In addition to being easily identifiable, they should be bright and catchy.
The logo’s color scheme, typeface, and overall design should convey the brand’s values. Guests will be more likely to book another stay at the hotel if the logo is appealing.
How does one go about creating a logo that stands out from the crowd while taking all these things into account? Do not worry; we have compiled seven pointers to help you design a logo that will make your brand memorable to your intended consumers. Alright, then, I will begin.
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8 Tips for Creating an Eye-Catching Hotel Logo
The following eight pieces of advice will be invaluable when creating logos for hotels, and they vary according to the kind of hotel that is going to be built.
1. Make Sure Your Hotel Logo Is Multipurpose
There is a vast array of applications for hotel logos. The room service menu and the Do Not Disturb sign are both branded with the hotel’s logo when you check in. The soap and towels could possibly have it as well.
Before you finalize this logo, make sure you run it through all the necessary tests. Consider unconventional ideas: Is the logo legible up close and when viewed from a distance? How does it appear when viewed in that manner on a mobile phone screen?
Your hotel would do well to design a logo that can be easily interpreted and used across a variety of mediums.
2. Be Familiar with the Hotel’s Brand
Designers can get a leg up on the competition by making options that reflect current trends in the industry.
But the main point of a hotel’s logo is to show what the hotel stands for.
You need to decide on a style that will complement your brand messaging. Would you like a more classic or retro look? What about a more whimsical approach? Is the goal of enhancing your message with wit and humor? Is the font used to create the logotype for your hotel appropriate?
3. Get Ideas From Competitor Logos.
Researching your rivals is the next step after figuring out who you are and how you want people to feel about your brand. When creating the logo, it’s crucial to keep in mind both your direct competitors and well-known brands.
First things first: look at what your competitors have done with their logos to get a feel for what works and what doesn’t.
The design trends that are popular in your area, sector, and specialty are yours to embrace or reject. The last piece of advice is to make sure your logo stands out from the crowd by not using any of the competitors’ images, colors, or design elements.
4. Pick the Appropriate Font.
If you want your logo to communicate the correct message, a logotype is not necessary. One line of text displaying your brand’s name in a specific font is what makes up a logotype. The font says everything that needs to be said without resorting to supplementary visuals.
The number of five-star hotels using this tactic is on the rise. Because of their adaptability and user-friendliness, logotypes are a great option for any business, but especially those in the hospitality sector. If you are planning to design a logotype, you should give careful consideration to your typography.
High-End Coldiac Businesses in the hospitality industry and high-end brands often use serif fonts. While they evoke feelings of trust, classic elegance, and sophistication, they also have the potential to come across as juvenile or even silly if not applied properly.
While script and handwriting fonts might be appropriate for boutique luxury hotels, legibility of the message should be your priority if the client can understand it.
5. Make sure you choose your colors carefully.
Logos should not use more than three colors, according to design experts. If you give your consumer more than that, they will get confused.
Consider the hotel’s brand when deciding on a color scheme, as different hues evoke different feelings in people. Using the colors green and blue—which stand for tranquility, health, and peace—can help market your hotel as a spa.
6. Use White and Black to Make Your Hotel Logo Look Legible and Clear.
Every once in a while, the final product won’t look exactly like you imagined. To appear polished in color and black and white, your design has to be uncomplicated and easy to see.
Magazines, press releases, and publications are still great ways to get your brand’s message out there.
Some five-star hotels never stray from a classic black-and-white motif. Typically, the goal of these labels is to convey an air of refined classic style.
For the most part, they are either completely symbol-free or have just one. The logo exudes an air of sophistication that can be challenging to accomplish with more intricate designs.
Take Nunan Hotels’ logo as an example; it works just as well on white as it does on black.
7. When bringing in new clients, don’t use acronyms.
Cliff House (CF) and Hotel Famulus (HF) are two examples of the most recognizable luxury hotel chains in the world that use abbreviated logos. Because of their immense popularity, some companies are able to even use an acronym to shorten their names.
Once a company has made a name for itself in its industry, a shorter name or acronym might serve as a logo.
A good hotel logo should be simple and to the point, but the target market still needs to understand the product’s name and what it offers. Using an acronym alone won’t be enough to convince a viewer that your logo is successful.
8. Avoid Using Stock Hotel Logos
The use of too many styles, phrases, and designs is a common complaint leveled against Luxury Hotel Logos. When one searches for “hospitality,” one will likely come across numerous images that depict hotels, travel, and tourism. If you want to keep your guests from becoming bored, it’s best to avoid using common phrases.
The fact that your hotel’s logo features a bed doesn’t necessarily mean it has to be there. Despite the hotel’s size, a large building is unnecessary for your logo.
The use of a map, plane, or globe to represent travel should end. Think about what these ideas stand for to your target audience rather than what they imply to you.
In summary
A professional graphic designer or the budget to hire one is not required to make a striking hotel logo, no matter how daunting the task may appear.
You can still get professional results without spending a fortune if you’re a hotel owner or marketing manager on a tight budget. If you follow these rules, you should have no trouble creating a hotel brand that people want to stay at.
