If you’ve ever searched for information on how to properly write website copy, you’ve probably read a lot of vague articles about simply “knowing your audience” and practicing “SEO.”

While this is all important information, it doesn’t exactly tell you how to write compelling website copy — copy that’s going to convert a potential lead into a customer.

In this blog post, I’m going to offer tips for writing compelling website copy that converts.

1. Know Your Audience

The first step in creating compelling website copy is to know your audience. Who are you writing for? What do they want? What do they need? What questions do they have that you can answer?

The better you know your audience, the more effectively you can write website copy that speaks directly to them. Using the best AI Writer can assist in generating tailored content that resonates with your audience. This will help you build trust with your audience and increase the chances that they will convert.

2. Write a Killer Headline

Your headline is the first thing your visitors will see, so it needs to be attention-grabbing and compelling. Your headline should be concise and to the point, and it should clearly communicate what your business is all about.

Your headline is also a great place to include your target keyword. This will help your website rank higher in search engine results pages (SERPs). Just be sure not to keyword stuff your headline – it should still read naturally and make sense.

If you’re having trouble coming up with a headline, try using a headline generator tool. These tools can help you come up with a variety of headline ideas in just a few seconds.

3. Make Your Copy Skimmable

People don’t read website content the same way they read a novel. They skim. In fact, most people only read about 20% of the text on a web page.

That means you need to make it easy for visitors to quickly get the information they’re looking for. You can do this by breaking up your copy into short paragraphs and using subheadings to organize your content. Outsourcing content would be a great idea to get your content sorted for your readers.

You should also use bullet points and numbered lists to highlight important information and make it easy to find. This will help you get your point across more quickly and effectively, and it will also make your copy look less intimidating to visitors.

4. Focus on Benefits

Your website copy is not the place to focus on the features of your products or services. Instead, it’s the place to focus on the benefits your products or services offer.

The benefits are what your customers get out of the features, and they’re what will really sell your products or services.

For example, a feature of a new car might be that it has a sunroof. The benefit of that feature is that you can enjoy the sunshine and fresh air while you drive.

When writing about your products or services, make sure to focus on the benefits. Your customers will be much more likely to convert if they can see how your products or services can improve their lives.

5. Use Power Words

Power words are words that evoke strong emotions. These words can help you create a sense of urgency and excitement in your website copy, which can help you convert more leads.

Some examples of power words include:

  • New
  • Free
  • Easy
  • Proven
  • Exclusive
  • Limited
  • Incredible
  • Unbelievable
  • Shocking
  • Amazing
  • Fantastic
  • Remarkable

When used correctly, power words can help you create a sense of urgency and excitement in your website copy, which can help you convert more leads.

6. Create a Sense of Urgency

Most people don’t like to feel rushed, but when it comes to making a purchase, a little bit of urgency can be a good thing.

Including a sense of urgency in your website copy is a great way to encourage people to take action right away instead of putting it off until later.

You can create a sense of urgency by offering limited-time promotions, highlighting the benefits of your product or service, or by using powerful language that encourages people to act quickly.

7. Add Testimonials

Testimonials are a great way to build trust with your audience and show them that you are a credible business. Testimonials or customer reviews are short quotes from your customers that talk about their experience with your business.

You can place testimonials throughout your website, but they are especially effective on your home page and your product or service pages. When possible, use the customer’s name and photo in the testimonial. This will make it more personal and help to build trust.

If you are just starting out and don’t have any testimonials yet, ask a few of your first customers if they would be willing to provide a testimonial. You can also ask friends and family to provide testimonials until you have some from paying customers.

8. Include a Call to Action

Last but not least, include a call to action (CTA) in your website copy. A CTA is a short statement that tells the reader what to do next. It can be as simple as “Buy now,” “Contact us,” “Learn more,” or “Subscribe.”

The key is to make your CTA clear and to the point. You want your readers to know exactly what action you want them to take. If you’re not sure what CTA to use, think about what your primary goal is for the page and use a CTA that supports that goal.

For example, if you’re writing a product page and your goal is to get people to buy your product, your CTA might be “Buy now.” If you’re writing a blog post and your goal is to get people to sign up for your email list, your CTA might be “Subscribe.”

If you want to encourage people to take multiple actions, you can use multiple CTAs throughout your page. Just be careful not to overwhelm your readers with too many options.


By following these tips, you can create a website that effectively engages visitors and converts them into customers.