A Pioneer in Sustainable Development
Roxanne Joyal, a renowned social entrepreneur, has proven herself as a trailblazer in the field of sustainable development. Her deep passion for women’s empowerment and her knack for innovative ideas have significantly contributed to the betterment of marginalized communities across the globe.
Roxanne’s journey to create a more equitable world began with her role as the founder and CEO of &BACK, an ethically sourced coffee supplier. This Fairtrade venture specifically supports women coffee growers, thereby connecting North American consumers to women artisans worldwide.
An Artisan Connector
Roxanne’s storytelling and marketing prowess have shaped her career as a social entrepreneur. Her strategies have humanized brands and fostered meaningful connections with women audiences. She envisions a world where women artisans are recognized and valued for their talents, and she’s made it her mission to bring them to the forefront of North American consumers’ consciousness.
The Birth of Sustainable Travel
One of Roxanne’s phenomenal achievements is the establishment of Bogani Cottages and Tented Camps in Kenya. This facility, a first of its kind, serves as a rejuvenating base for volunteer groups. Following its success, Roxanne ventured into India and the Ecuadorian Amazon, establishing Araveli Retreat and Minga Lodge and Reserve respectively.
Roxanne’s ventures have impacted more than 1,500 women artisans in Kenya’s Maasai Mara region, offering them the opportunity to earn a sustainable income. Her products have been sold in approximately 18,000 locations across North America through partnerships with companies such as Nordstrom, Pac Sun, and Call it Spring.
Empowering Farmers through Fair Trade
Roxanne’s commitment to social responsibility extends to the creation of ethically sourced products. Her award-winning chocolate and fair-trade coffee empower farmers to earn a fair wage, with the proceeds directly contributing to sustainable change for their children and communities.
Women’s Empowerment: A Driving Force
The thread that binds all Roxanne’s ventures is the empowerment of women. With every project she launches, Roxanne strives to uplift women by creating new opportunities for them and their communities. This ethos is evident in all her brands, from food and beverages to wearables and travel.
Forward-Looking Initiatives
Roxanne’s forward-thinking approach is evident in her latest projects. The Minga Lodge & Reserve, nestled in the heart of the Amazon rainforest, offers a unique eco-lodge experience. Meanwhile, the Kilifi Beach House, a five-star villa along the beautiful Kenyan coastline, provides a genuine coastal experience.
Roxanne’s vision and dedication to sustainable development and women’s empowerment have undoubtedly made a significant impact. Her story invites us to consider the potential solutions to the problems discussed and the implications of her research. As we move forward, it’s clear that leaders like Roxanne Joyal will continue to pave the way for a more equitable and sustainable future.
