As a company, do you feel like you are always looking for new and creative methods to interact with your customer base? In this digitally connected world, Rich Communication Services (RCS) corporate messaging can be the answer to your problem.
RCS is a type of channel that provides dynamic and engaging experiences within the messaging app. Do you know that campaigns using RCS marketing have click-through rates that are three to seven times greater than those using Rich SMS?
Unlike standard SMS, rich communication services give businesses the ability to create dynamic messages with interactive buttons, multimedia information, and two-way conversations. So, read this article if you want to learn tips and best practices for developing RCS campaigns that are successful, impactful, and result-oriented.
What is RCS Business Messaging?
RCS business messaging is the next generation of standard SMS because it has a richer, more interactive experience inside the messaging app. It encourages customer interaction, and it enables firms to send multimedia communications that include photos, videos, carousels, and interactive buttons to their customers.
Why Choose RCS Business Messaging?
RCS business messaging offers a number of benefits for enterprises, like these:
Rich Content/Material: Facilitates the delivery of multimedia material to enhance user engagement.
Interactive Conversations: It supports two-way communication for smooth interactions.
Branding: Promotes branded messaging that strengthens a company’s identity.
Better Analytics: Tracks message delivery and user interactions to offer insightful information for campaign optimization.
Crafting Effective RCS Business Messaging Campaigns
Now that you know the possibilities of RCS, look at how to create campaigns that connect with your target audience and help you reach your business objectives.
- Define Your Objectives
Any successful RCS campaign must have well-defined objectives. Decide what you want to accomplish with your RCS messaging campaign. Do you want to increase revenue, build brand awareness, increase website traffic, or enhance customer service?
- Know Your Audience
It is crucial your team clearly knows the target audience of your company. Create buyer personas to learn about the preferences, problems, and communication styles of your target audience. Adapt your RCS communications to suit their requirements and preferences.
- Craft Compelling Content
The foundation of a great RCS message is compelling content. To prove this fact, here’s a stat: RCS campaigns have witnessed 200% higher click-through rates than other channels.
Consider the following tips to create compelling content:
Personalization: Make use of client information to make recommendations and customize communications.
Visuals: Use pictures and videos to properly highlight products or services.
Clear Call to Action: Provide users with a clear call to action (CTA) that directs them to the next step.
Concise Text: Avoid writing long paragraphs and keep messages concise.
So, it’s clear that using RCS is great for your marketing. RCS messaging has even demonstrated an 80% conversion rate in business initiatives, demonstrating its efficacy in generating engagement and revenue.
- Leverage Interactive Elements
Use components like these to capitalize on the interactive aspect of RCS:
Quick Replies: Provide pre-selected response alternatives to make things easier for users.
Buttons: Incorporate buttons with a call to action, such as “Shop Now” or “Learn More.”
Carousels: Provide several services or products in a format that can be swiped through.
- Timing and Frequency
Think about the frequency and timing of your RCS messages to maximize engagement. To avoid opt-outs, avoid annoying consumers with too many messages at inappropriate times. Recipients are 35 times more likely to read RCS messages compared to email, so keep that in mind.
Integration and Technical Considerations
Select a Messaging Platform: Go with a reliable, rich communication services messaging platform that provides scalability and the required functionality.
Optimize for Mobile: Do you know that consumers interact with RCS content for up to 45 seconds, and 90% of rich media communications are opened within 15 minutes? So, make sure that RCS messages work well on a variety of mobile devices.
Measuring and Analyzing Campaign Performance
For the purpose of determining success and improving tactics, campaign performance measurement is essential.
Essential KPIs to Monitor: Track important metrics like engagement, conversion, open, and delivery rates.
Continuous Optimization: Take advantage of gathered information to continuously improve campaigns according to user behaviour and preferences.
Final thoughts
As you can see, rcs service and all of its features allow you to further cultivate your customer connections and gain customer confidence in addition to implementing highly successful, result-driven campaigns.
Use Gupshup’s RCS solution to connect with your clients via any smartphone, even non-RCS ones. Gupshup helps you start your RCS campaigns across all carrier networks, provide flawless automated support, and implement spam-proof message campaigns.
