Congratulations, your book is now live on Amazon! But with millions of titles out there, how do you get yours noticed? Book marketing services help authors master Amazon visibility. In this article, we will explain 14 savvy book marketing tactics top companies use to stand out in the world’s biggest bookstore.
Optimize Amazon Page Content
The first step is perfecting all your book’s product page content on Amazon – crystal clear description teasing the storyline, intriguing title and subtitle combo optimized for search, high resolution 3D cover imagery, niche categories/keywords, compelling author bio, book extras like free samples and more. Quality listing content visually sells your story fast in just 2-3 clicks online.
Share Engaging Sneak Peek Content
Allow browsers to preview actual excerpts from your book too rather than just book jacket summaries. For example, offer the first 1-2 chapters as a free downloadable sample and/or share exciting snippets from a favorite chapter deeper into your book. These “flip through” peak previews encourage clicking the buy button by building a bond with the reader quickly.
Gather Preorder Reviews and Ratings
A savvy book marketing service also organizes advance review teams to submit early honest ratings during the Amazon preorder stage rather than waiting until launch date. Positive ratings and credible feedback during the pre order phase signals future reader demand. Then you’re primed to surge up rankings on release day thanks to momentum versus starting from scratch.
Schedule Free Book Promotion Days
Once your book goes fully live, most Amazon authors enjoy visibility spikes during the 5 free book promotion days offered through Kindle Select. But free promotions only work by heavily pre-marketing specific dates to your fans using email, social media and website banners to maximize downloads. Coordinate announcements for success.
Experiment with Amazon PPC Ads
Sponsored product and sponsored brand ads allow surfacing your book higher in Amazon search returns. Book marketing services advice starting small, testing niche keyword and audience targeting options to determine what content and cost-per-click bids attract clicks and sales effectively for expansion. Pay-to-play ads put you in front of high-intent shoppers.
Land Amazon Best Seller Status
Monitoring algorithms to catch Amazon Top 100 placement in any specific category during major visibility windows works wonders thanks to residual benefits like “New Release” tags and “Also Bought” carousel features. Seasonality, timing price drops for peak demand periods and major publicity news maximizes chart ascendance…even briefly. But badges bring ongoing attention.
Grow Your Author Mailing List
Reader magnets like free workbooks, character guides or first chapter downloads in exchange for emails also help secure loyal super fans. Building your own newsletter list allows direct access to core fans for mobilizing reviews, purchases and recommendations of new releases over time versus relying solely on Amazon messaging.
Recruit Reviewers with Advance Copies
Every new launch should include targeted digital reviewer mailings to book bloggers and influencers tied to your genre categories on Amazon. Securing credible third party endorsements before release amplifies credibility with readers seeking trusted curators saving them time. Don’t be shy asking respectfully from the book marketing service!
Keep Publishing More Books
The more quality books carrying your author name over time, the stronger your Amazon presence grows through heightened on-site branding familiarity with readers. Prolific authors command more shelf space, multiplied sales pages and expanded search visibility. Consistent creation over the long term beats worrying about sales cannibalization so stay productive!
Link to Your Amazon Page Everywhere
The final pieceSmart marketers insert Amazon purchase page urls everywhere possible off-site including your book website, all email footers, online author profiles, conference slides and sales sheets so fans encounter zero barriers finding the official buying destination. Eliminate steps between awareness and adding your book to the cart!
Develop Dynamic Sales Copy
Persuasive book descriptions with layered highlighting of key differentiating elements – thematic significance, awards recognition, author backstory intrigue, niche hook targeting – all help sales copy stand out amid the digital clutter rather than just bland plot recaps easily skipped over. Savvy copy compels clicking to purchase instead just browsing past indifferently.
Strategize Pricing and Promotions
Book marketers also optimize pricing strategies using introductory discounts for new releases and seasonal promotions during peak sales windows tied to holidays or major publicity news. Taking advantage of countdown deals and strategically pulsing higher helps earn that coveted Amazon Best Seller orange tag – even if just briefly before resettling at standard price.
Pursue High Value Niche Categories
Another angle is checking competitor rankings first to identify sub categories on Amazon with strong reader demand but less dense competition. For example, puzzle books in a quirky niche outsell and out-rank clearly versus huge genres like mysteries or thrillers. Comparatively standing out is easier catering to passionate micro-vertical fans eager for specialized content.
Develop Serial Content Strategically
Publishing sequels, prequels and spinoffs set in same story universes hooks fans of the initial book introducing the characters, settings and lore. But serialized content needs to be planned strategically in terms of ideal frequency, volume and seasonality rather than random one-offs occasionally. Consistent content cultivated around core world elements maximizes appeal to loyal readers.
Key Takeaways:
As you can see, book marketing services help authors strategically increase Amazon visibility through optimized product page content, free sneak peeks, early ratings, regular ads, email subscribers, influencer reviews and persistent creation funneling fans to purchase pages. Consistency and patience drive results!
