In the dynamic landscape of business, there are individuals whose entrepreneurial spirit and visionary leadership set them apart. Lior Matian is one such luminary, whose journey from entrepreneurship to leading roles in both marketing and healthcare industries is nothing short of inspirational.

A seasoned entrepreneur with over a decade of experience, Matian’s story is one of resilience, innovation, and unwavering dedication to excellence. Graduating from USC with a major in international business and a minor in communication, he embarked on his entrepreneurial journey with the establishment of “1st rate mortgage.” Despite the challenges posed by the 2008 financial crisis, Matian’s astute business acumen enabled him to navigate the turbulent real estate market successfully, laying the groundwork for his future endeavors.

In 2004, Matian assumed the role of CEO at PROMED, a leading healthcare firm based in Culver City, California. Here, he revolutionized the company’s marketing strategies, leveraging his expertise in market analysis and customer insights to drive significant increases in customer acquisition and campaign performance. Matian’s visionary approach to business management propelled PROMED to new heights, setting a new standard of excellence in the healthcare industry.

Building on his success at PROMED, Matian took on the role of CEO at A to Z Hospice Care in 2012, based in Upland, California. Here, his responsibilities expanded beyond marketing to encompass comprehensive management, including project execution and facility management. Under his leadership, A to Z Hospice Care flourished, delivering compassionate and high-quality hospice services to those in need.

Matian’s core skills and competencies have been instrumental in his success as a leader in both marketing and healthcare sectors. His top-rated sales performance, negotiation skills, and strategic event planning have consistently led to successful deals and partnerships. Moreover, his unwavering commitment to quality assurance and customer satisfaction has earned him the trust and loyalty of clients and stakeholders alike.

Under Matian’s guidance, both PROMED and A to Z Hospice Care have witnessed remarkable growth and innovation. His innovative approach to marketing and business management has set new standards in the industry, driving revenue growth and improving the quality of services provided. Looking ahead, Matian remains committed to pushing the boundaries in marketing and healthcare management, introducing new and effective strategies that benefit both industries and the communities they serve.


Lior Matian journey is a testament to the transformative power of visionary leadership. His entrepreneurial spirit, strategic vision, and unwavering commitment to excellence serve as an inspiration to aspiring entrepreneurs and leaders alike. As he continues to make remarkable strides in his ventures, Matian undoubtedly stands as a beacon of innovation and excellence in the business world.