How to Evaluate the Right Payment Gateway in Salesforce for Your Business
Payment Gateways: payment gateway is a service used by businesses to authorize payments for card transactions, typically online. It enables businesses to verify their customer’s credit or debit card details and check that they have enough money available.
Payment gateways work by securely transmitting card and payment data to the acquirer, which then routes the transaction to the issuer via card schemes like Visa or Mastercard. Payment gateways and merchants receive approval or rejection information from the issuer.
How to Choose the Right Payment Gateway in Salesforce
When choosing a payment gateway in Salesforce, several factors should be considered to ensure a seamless integration and an optimal salesforce payment processing.
Native Integration: Native integration is about ensuring that the payment gateway you are using is natively built to integrate with Salesforce or not. This ensures a smoother and more reliable connection between the two systems.
Scalability and Payment Methods: The chosen payment gateway should be scalable to support business growth and expansion into new markets. Additionally, it should be capable of supporting non-traditional payment methods to cater to a wide range of customers
Security and Compliance: Achieving its security and compliance goals is the most important part of any payment gateway. It’s crucial to ensure that the gateway meets industry standards for data security and compliance with regulations such as PCI DSS
Supported Features: Consider the specific features offered by the payment gateway, such as support for recurring payments, currency options, user experience, and extensive checkout customization. These features impact on the customer experience as well as also streamline the payment process
Professional Services: For a tailored solution, businesses can opt for professional Salesforce commerce cloud development services to create a custom payment gateway optimized for the platform
Businesses can evaluate these factors carefully to select a payment gateway that integrates seamlessly with Salesforce, meets their specific requirements, and provides a secure and convenient payment process for their customers.
Workflow of Payment Gateways
Most payment gateways follow the same process of working but sometimes some gateways provide additional functionality and features.
Customer Initiates Transaction: The customer initiates a transaction by entering their payment details on a payment page, either hosted by the payment gateway or integrated into the merchant’s website
Safeguarding Transactions: The payment gateway acts as a digital vault that encrypts customer card details and applies fraud checks before securely transmitting them to the acquirer.”
The acquirer routes the transaction: With the data securely entrusted, the acquirer sends the transaction through the card network to the issuing bank for approval.
Issuer Approves or Refuses Transaction: The issuer approves or refuses the transaction and passes this information back to the payment gateway and the merchant
Settlement Process: If the transaction is approved, the payment gateway in Salesforce receives the funds from the customer’s issuing bank and settles the payment, usually within a few business days.
Confirmation Message: After the successful payment process customer receives the confirmation message regarding this payment gateway works with the payment processor, which routes credit card information between the merchant’s bank and the customer’s bank.
What Are Some Types of Payment Gateways:
Finding the Right Gateway Fit for Your Business When accepting online payments, choosing the right payment gateway is crucial for security, customer experience, and business operations. Here are the primary types available along with their unique advantages and considerations:
- Hosted Payment Gateways: Customers are temporarily sent to the payment provider’s secure site for payment processing and then returned to your website.
- Simple setup and integration
- The provider handles PCI compliance
- Often lower costs and fees
- Less control over the checkout experience
- Potential for added loading time due to redirects
- Self-Hosted Payment Gateways: Here the payments are processed on your website and you have full control over the checkout process and data storage.
- Customizable checkout experience,
- No redirects
- Potentially faster checkout
- Full control over data
- Only a technical person can do setup and maintenance
- You will be responsible for PCI compliance
- Local Bank Integration Gateways: It is directly connected to local banks and used to facilitate payment processing in specific regions or countries.
- Tailored to regional payment preferences
- Often lower fees for local transactions
- Limited to specific geographic areas
4. API-Hosted Payment Gateway: A payment gateway hosted by an API allows merchants to customize the checkout process and incorporate the API into their website.
By understanding the different types of payment gateways available, businesses can choose the one that best suits their needs and provides a seamless payment experience for their customers.
But why do you need to integrate multiple payment gateways in Salesforce? Sometimes the payment gateway you are using provides limited services. When you require any specific service that your existing gateways not providing, you need to integrate another appropriate gateway.
But handling every gateway secretly becomes more curricula and also. So here is a solution called “ChargeOn“ the salesforce payment processing platform. it provides the facility of integrating multiple payment gateways in one place. and it makes monitoring, handling, and analysis easy.
So ChargeOn can be a good option for handling multiple payment gateway integration in Salesforce.
Here are Some Benefits of Using Multiple Payment Gateways.
Access to Diverse Features and Payment Methods: A single gateway may not provide all the required features or accept specific payment methods. By integrating multiple gateways, businesses can access a wider range of functions necessary to support various customer preferences and business needs.
Acceptance of Multiple Currencies: Multiple payment gateway accounts are popular for accepting multiple currencies, which is essential for businesses operating in international markets.
Ultimately, integrating multiple payment gateways is not just about adding options, it’s about proactively building a customer-centric payment ecosystem that prioritizes convenience, security, and flexibility. This can improve the customer experience and help your business to grow.
Redundancy and Reliability: In case of a technical issue with one gateway, having multiple gateways integrated can provide redundancy and ensure that the payment process remains reliable and uninterrupted.
While implementing multiple gateways requires initial investment and ongoing maintenance, the long-term benefits include increased revenue, customer satisfaction, and more. Ultimately, the decision depends on the owner as per their requirements.