It’s not always an excellent product that rushes your audience to your business. There are various other facets that add queues outside your shop; one such is marketing. Considering the current trends, not just any marketing but social media marketing is what reaps the best results. Henceforth, except for a few social media marketing company, everyone else charges top dollar for their service. Having said so, should your small business still invest in social media marketing? We’ll tell you about it.

Before we get started, you might be wondering why social media marketing is important in the fireplace. It is, and there are many reasons and benefits to justify the use of social media marketing. The first reason is that there are more than 4.95 billion social media users. Among them, there might be a large fraction of your target audience.

When it comes to the benefits that your business can avail of from social media marketing, let me tell you that there are many. The first is that social media is a great tool for promoting your product, service, or even brand. More so, social media marketing is more cost-effective than traditional marketing methods. Organic social media marketing doesn’t cost a dime, and if done properly, then it’s super affordable for any type of business.

Now let’s delve into social media marketing. How can you develop a strategy like Top Dog, elevate your presence, drive engagements, and analyze its effectiveness?

Setting up a Social Media Marketing Foundation

At first, there is a lot you need to do, so you better not waste any time and get going.

1.     Defining Goals

What are your objectives? Why are you doing social media marketing? You need to answer these first. You might be planning to create brand awareness, promote your new product launch, or convert prospects into loyal clients. Whatever your goals are, you need to define them.

Once you define your goals, now comes the part where you align Finance and Accounting Services with a smart strategy. Creating specific, measurable, achievable, relevant, and time-bound goals is essential. This would monitor the effectiveness of your strategy throughout the process. Let’s assume you want to increase your social media following by 10,000. Here is how a smart strategy would work out:

  • Specific: On which platform do you want to increase your social media following? Is it Facebook, Twitter, or TikTok? Choose the right one depending on your audience preferences.
  • Measurable: How would you know you are on the right track? By analyzing the metrics like increase in engagement and overtime,
  • Achievable: A $10,000 increase is a huge bump in social media following. Plan it out well and make good use of your current resources.
  • Relevant: Your $10,000 goal is achievable if you share social media content that resonates with your audience. Get them engaged using appropriate hashtags.
  • Time-Bound: Set the time frame within which you want to achieve the $10,000 goal. Track your progress timely.

2.     Your Social Media Audience

Obviously, you’re doing all the social media marketing for your targeted audience. Hence, you have to ensure that all of your content and advertising are audience-centric. For that, it is necessary that you create buyer personas. To put it simply, buyer personas are the profiles of your ideal customers.

Buyer personas include information such as the age, demographics, location, income, and such information of your core targeted audience. As we are talking in terms of social media, these would also include the preferred or most consumed social media forums of your target audience. Along with these, we would also include their online behavior and what sort of post could drive effective engagements.

Elevating Social Media Presence

Now coming to the part where your main focus would be to enhance your social media presence. Here is what you’d be doing.

1.     Your Profile

Most businesses ignore their profile, which is the first pointer on your “Not to Do List.” Your bio and description should be ample enough to include your brand values, mission, and vision. If these are created well, then the audience will get a quick overview of what your business is about and what its core values are. Moreover, bios and descriptions should also resonate with the audience; these could be benefits that you provide to your customers.

2.     Social media content management

Your content should be excellent enough to drive audience engagement. How could you do it? Well, here’s how:

  • Share informative and engaging content with your audience. Social media marketing is not bombarding your audience with ads. This strategy transcends generating quick sales; rather, the aim is to build a loyal customer base.
  • Focus on those content ideas that are trending and popular among your audience. Creating content based on these ideas would ensure quick engagement. More so, as these ideas resonate with your audience preferences, this would help you build trust and authenticity among them.
  • Plan out diverse content with the content calendar. Share different types of content, such as videos, images, and polls. Regularly replicating the same types of content can easily bore off your audience. A content calendar for social media postings helps you schedule and manage different types of content across your targeted platform.

Engagements: Measurement and Optimization

Beyond creating quality content, there is more you need to do to drive engagement. This includes responding to the comment. Resolving customer and prospect queries and even engaging with them in DMs.

Keep an eye out for the hashtags that are doing well. Use those hashtags that increase the impression and reach of your post. The higher the reach and engagement, the more engagement you receive.

When it comes to measuring your social media engagement level, there are several metrics that can help you analyze engagements. These include audience growth rate, click-through rate, comments, reactions, retweets, and more.

Once we have all the engagement data on the table, Now is the time to bifurcate what is doing well. This helps you optimize your social media content and integrate those strategies and methods that drive definite audience engagements.


Lastly, entering into social media marketing can be daunting at first; both organic and paid methods require time, effort, and, more importantly, expertise. Having said so, this doesn’t close the door for your small businesses to leverage social media marketing. If you want to build an audience and an engagement-centric social media marketing plan, then avail yourself of the services of a social media marketing company like Design Mania.

Design Mania is your go-to social media marketing company. Housing exceptionally talented social media marketing specialists and providing services like Social Media Management and Advertisment, and  Reputation Management to perfectionize social media marketing for your business.