An automation strategy is a plan that outlines how an organization will implement automated testing in its software development lifecycle. By employing automation tools and processes, organizations can enhance efficiency, cut down on expenses, and ensure the delivery of high-quality software products.

This blog will explore what a test automation strategy entails, how it works, and the benefits it brings to organizations.

What is an Automation Strategy?

It is a comprehensive plan that outlines the approach, tools, and resources required to automate the testing process. It involves defining objectives, identifying target areas for automation, selecting appropriate tools, and setting up a framework for executing and maintaining automated tests. Test automation strategy ensures that the testing efforts are aligned with business goals and focuses on maximizing the benefits of automation. It also helps set realistic expectations, estimate the required effort, and allocate resources effectively.

How Does Test Automation Strategy Work?

It follows a systematic approach to ensure the successful implementation of automated testing. The process involves several key steps and deliverables contributing to the strategy’s effectiveness.

  • Define the Testing Process and Identify the Deliverables

This includes determining the scope of automation, setting up a test environment, and creating a test plan. The test plan outlines the objectives, test scenarios, and test cases to be automated. It also includes the selection of suitable automation tools and frameworks, as well as the creation of a test data strategy.

  • Develop the Automated Tests

This involves writing test scripts, creating test data, and setting up the necessary test infrastructure. The test scripts are designed to simulate real-world scenarios and cover various functionalities. They are executed automatically using the selected automation tools and frameworks.

  • Generate Test Reports

The test execution phase involves running automated tests, analyzing the results, and identifying any issues or defects. The test reports provide valuable insights into the software’s quality and help make informed decisions regarding further improvements.

  • Continuous Testing

A crucial aspect of the automation strategy is continuous testing. Integrating automated tests into the continuous integration and delivery (CI/CD) pipeline. Organizations can identify and fix issues early on by automating the testing process at various stages of software development, ensuring a faster time to market. Continuous testing also enables faster feedback loops, allowing developers to address issues promptly and iterate on their code.

  • Testing Coverage

Organizations must ensure that their automated tests cover a wide range of functionalities, including both positive and negative scenarios. This ensures the software is thoroughly tested and meets the expected quality standards. By identifying the critical areas to focus on and prioritizing test cases accordingly, organizations can achieve optimal testing coverage and maximize the effectiveness of their automation efforts.

  • Key QA Metrics to Watch

To measure the effectiveness of a strategy, organizations need to track key quality assurance (QA) metrics. These metrics provide valuable insights into the performance, reliability, and stability. Some important QA metrics to watch include test coverage, defect density, test execution time, and test stability. By monitoring these metrics, organizations can identify areas for improvement, optimize their testing efforts, and make data-driven decisions.

Advantages of Automation Strategy

Implementing a test automation strategy brings several advantages to organizations. Here are some key benefits:

  • Faster Time to Market

Organizations can significantly reduce the time required for testing by automating the testing process. Automated tests can be executed much faster than manual tests, allowing for quicker feedback and faster bug fixes. This results in a faster time to market for software products, giving organizations a competitive edge.

  • Lower Cost of Development

Automated testing helps reduce development costs by minimizing the need for manual testing efforts. Manual testing is time-consuming and often prone to errors. Organizations can save time and resources by automating repetitive and routine test cases. This leads to cost savings in the long run, as less effort is required for testing and debugging.

  • Improved Maintenance

Automated tests are easier to maintain compared to manual tests. Once the test scripts are developed, they can be reused for future testing cycles. Any changes or updates to the software can be quickly incorporated into the existing test scripts, ensuring that the tests remain up to date. This saves time and effort in maintaining and updating the test cases, allowing organizations to focus on delivering high-quality software.

  • Higher Employee Morale

This strategy can also positively impact employee morale. By automating repetitive and mundane testing tasks, organizations can free up their testers’ time to focus on more challenging and intellectually stimulating work. This increases job satisfaction and motivation among testers, resulting in higher productivity and better overall team morale.

Tools for Test Automation

There are several tools available in the market for test automation. Here are some popular ones:

  • Selenium

is a widely used open-source automation tool for testing web applications. It supports multiple programming languages and provides rich features for automating web browsers.

  • Appium

It is an open-source tool for automating mobile applications. It supports Android and iOS platforms, allowing organizations to automate their mobile testing efforts.

  • TestComplete

It is a commercial tool that provides comprehensive desktop, web, and mobile application testing features. It supports multiple scripting languages and offers a user-friendly interface.

  • Cypress

It is a JavaScript-based end-to-end testing framework that provides a fast, reliable, easy-to-use platform for automating web applications. It offers a rich set of features for testing modern web applications.

  • JUnit

It is a popular unit testing framework for Java applications. It provides a simple and flexible way to write and execute automated tests for Java code.


Organizations can improve efficiency, reduce costs, and deliver high-quality software products by implementing an effective automation strategy. Continuous testing, testing coverage, and monitoring key QA metrics are essential for the strategy’s success. With the right tools and processes in place, organizations can reap the benefits of automation, including faster time to market, lower cost of development, improved maintenance, and higher employee morale. Contact QASource to learn more about test automation.