Having a digital presence has become a necessity for every business. Along with physical trade, online business is one reality no business owner can deny. As an entrepreneur, the cost of building a web and mobile app might cause a massive burden on you. Without a digital presence, you might miss out on business opportunities. There must be a midway point for small-scale businesses to have a cost-effective solution. Yes, there’s one—progressive web apps (PWAs).  

This post will discuss what PWAs are and how they are a better choice for small businesses in place of mobile or web apps.  

What is a Progressive Web App?  

There has been a surge in the number of progressive web app development companies in the market owing to increasing demand and utility. With more people gaining awareness about PWAs, it is becoming a top choice for businesses that want a scalable, flexible, and cost-effective digital presence.  

A Progressive Web App (PWA) is a type of web application that offers a native app-like experience and works on different devices without having to build separate versions. They are developed with a progressive enhancement approach, ensuring compatibility with different browsers and devices. They provide: 

  • Great Responsiveness  
  • Compatibility with different screen sizes 
  • Offline functionality  
  • Smooth animations, transitions, and interactions  
  • HTTP protected user data  
  • Reliable, fast, and engaging  

Why are PWAs a better choice than mobile apps for small businesses? 

Progressive Web Apps (PWAs) can be a better choice than traditional mobile apps for small businesses for many reasons. Let’s find out.  

Cost-Effective Progressive App Development  

Rather than developing native apps for different platforms, like iOS and Android, with a single codebase, you can build a PWA that will help you reach users on multiple devices.  

Cross-Platform Compatibility 

PWAs work seamlessly across various devices and platforms without you having to invest in different versions for iOS and Android. This saves time and resources due to simplified maintenance and updates. 

Faster Loading Time  

With caching strategies that enable faster loading time in place, PWAs can even work in low-network conditions. This adds to the user experience, as they can access the apps in low-network zones too.  

Easier Maintenance  

The real-time updates allow users access to the latest version upon visiting the website. Users don’t have to download and install apps, which adds to user experience and eases the maintenance process for businesses.  

Search Engine Presence  

PWAs are easy to discover through search engines, making it convenient for customers to find business online.  This enhances businesses’ digital presence on the search engine result pages.  

No Approvals Required 

As PWAs work efficiently on browsers, they don’t have to go through the app store approval process. This leads to quicker deployment and changes.  

Push Notifications for Better Engagement  

PWAs support push notifications, allowing businesses to engage their target users even when they aren’t using the app. This is a powerful feature for customer communication and retention.    

While PWAs offer these advantages, the choice between a PWA and a native app can only be consolidated after assessing specific business requirements, target audiences, and functionality needs. Small businesses should carefully consider their goals and resources before deciding on the most suitable development approach. For reliable consultation, you will have to partner with an expert Progressive Web App Development Company. Clavax is a renowned progressive web app development company with years of experience in delivering advanced solutions. Get in touch today.