As a B2B marketer, you know that lead generation is the lifeblood of your company.  With so many channels to choose from, it can be tough to figure out which ones will drive the most leads through your B2B marketing data. Luckily for you, we’ve compiled 10 tips to help you get started.  We’ll start with an overview of how lead generation works in general and then move on to some specific tactics for getting more leads. Do focus on ways you can increase your lead generation efforts by using content marketing tactics such as blogging, social media, video creation, and email marketing. These strategies have been proven time and again to be successful at generating qualified leads from a wide range of sources including organic search traffic, referrals via social media channels like LinkedIn or Twitter, website visitors

First things first: let’s take a look at what drives people into our sales funnel.  There are ten main drivers that push prospects down our pipeline:

  1. Create a lead magnet that offers valuable information in exchange for the contact’s email address
  2. Offer free online webinars to educate your audience on topics they are interested in
  3. Use social media marketing to build brand awareness and show off your expertise
  4. Run contests or sweepstakes with prizes that will appeal to your target market
  5. Develop an email newsletter filled with exclusive content for subscribers only
  6. Host events where you offer networking opportunities, presentations, and Q&A sessions
  7. Include testimonials from customers who have used your products or services
  8. Build relationships by providing value before asking for anything
  9. Share useful articles related to industry trends
  10. Send emails containing links to relevant blog posts or infographics about related topics

Marketers and business owners can use a variety of tactics to grow their customer base. These include creating lead magnets that offer valuable information in exchange for the contact’s email address, hosting free online webinars to educate your audience on topics they are interested in, using social media marketing to build brand awareness and show off your expertise, running contests or sweepstakes with prizes that will appeal to your target market, developing an email newsletter filled with exclusive content. The key is being creative! What techniques have you tried? Let us know what has worked best for you so we can help you get even more sales from customers who want it all. One of the best ways to generate leads and sales is by providing your audience with valuable information in exchange for their email address. This will provide you an opportunity to begin building a relationship with them so that when they are ready, it’s easy for you to convert them into customers.