The system of exploring WhatsApp business marketing and customer service solutions has become a popular trend today. Many companies especially use WhatsApp chatbots for the purpose of expanding their customer outreach, and delivering the finest quality of support and service to their customers. These customized chatbots can prove to be a great tool for companies to pave their way through the marketing clutter, as well as automate conversions.
By automating their WhatsApp chatbot to answer customer queries and questions, companies can streamline their business support tasks to a great extent. As these bots are able to attend to the common queries and problems asked by customers on a daily basis, no specialized customer service professional has to be online all the time to resolve such issues. This frees up the time of these service agents, and they are able to put more focus on urgent or complex customer queries. Moreover, with Whatsapp bot service, companies can make sure that their customers are able to get response to their problems in a matter of seconds. This will help in ensuring superior customer satisfaction rates.
Using WhatsApp chatbots for marketing
While WhatsApp chatbots are most extensively used for customer service, it can also be leveraged for marketing purposes. People can set these chatbots in a manner that it automatically sends out marketing messages. These messages can be focused on greeting new contacts, introducing the services and products offered by the business, talking about promotions and offers, informing customers about an upcoming sale, and so on. The best aspect of using WhatsApp bots in marketing is that it uses automation to help companies to stay in touch with their customers and subsequently leads them in the direction they need to go. Such an approach goes a long way in assisting with customer segmentation and facilitating better guidance down the purchase funnel. For example, incoming queries on product pricing may eventually prompt the WhatsApp marketing bot to send out a follow-up message to encourage purchase. Companies can easily automate their marketing reminders through this chatbot, which eventually helps them to create more touch-points with their customers with minimal effort. This system helps in keeping the relevant brand at the top of the minds of the customers and may act as a nudge for them to continuethe buyer’s journey, to an extent. A lot of transactional messages like payment reminders, shipping details, and delivery updates can also be sent through the WhatsApp bots, as it acts as a WhatsApp bulk message sender.
