The relationship of photography with the largest art market has been tense from the beginning. Even today, it is not terribly difficult to find collectors who consider certain signs names at the work of Cameraw, such as Helmut Newton and Irving Penn, as “fashion photographers” instead of fine artists (whatever the last term means In 2019). Leaving aside extremism, photography also attracts a fair part of buyers and sellers fixed only on the lens, to the exclusion of other means and the broader art market ecosystem that surrounds them.
In other ways, photography has never had a more prominent position on the top echelons of art business. Almost all major commercial galleries have added at least one photographer and photographer property to his program in the last 20 years.
These elements in competition clarify how difficult it is to talk about a monolithic “photographic market”, especially in the auction. The photographic works of artists who use a camera can only be hampered part-time in contemporary sales for millions of dollars, while the same houses have parallel photography blackboards, only sales that contain works made until the 1840s by artists completely Unknown to artists.
A look at the data from the auction exposes some of these key tensions. But it also helps identify trends and reveal opportunities for collectors looking to start or carefully increase a collection of photography. The result: As the gender market has fallen in recent years, now it is a good time to collect photographs of the main contemporary stars with a discount. Just do not wait, the tide is obliged to deliver soon.
In the last five years, the antique photograph market reached its maximum point (for total sales and the number of lots sold) in 2014, when the medium brought only more than $ 257 million in the auction around the world through sale of around 13,000 works. These figures are translated at an average sales price of approximately $ 19,500 for work. (All dollar values have been adjusted for inflation, unless otherwise indicated).
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