Guest posting, or also called guest blogging is a popular digital marketing strategy to establish authority over the web and gain referral traffic through quality posting. For those of you who don’t know, guest posting is a precise strategy in which you, as a guest, post high-quality content on a third-party platform, generally called the host site. The host site has a readymade audience base that you can leverage as per your niche. It is a win-win strategy for both of you as you will be having a larger set of audience in front of you that is similar to your target audience and the host site will receive quality work without any additional cost. However, it is not as easy as it seems as you need to follow Guest Posting Guidelines to get optimum results. Read on to know more about the guidelines that you should follow.
Source : poptin.com
- Focus On the Audience
After you have leveraged the Google advanced search operators to find the appropriate place to guest post, analyze the audience base of that site and check whether it resembles yours or not. In most cases, If your domain matches with the site, the audience will remain pretty similar. Then, you need to focus on them and your article must try to solve their issues and concerns. Remember, writing articles and blogs universally is a big no-no and is like shooting in the dark, hence focusing on the target audience and understanding their concerns and interests properly will help you the most.
- Send Accurate Pitch
Most host sites only accept guest posts that seem catchy and accurate on the first instance. The post must resonate with the audience. The editor might receive hundreds of pitches everyday and he/she might not have the time to read them all. Hence, you need to craft your pitch accurately as per the site guidelines. It is always nice to add samples of your writing along with the pitch so that the editor can have a better view of your work.
- Include Relevant Images
Once your guest posting pitch has been approved, you need to follow their guidelines regarding word length and inclusion of images. Certain blogs tend to approve posts that are more than 1500 words, at least. Moreover, they also tend to ask for images throughout the blog, though not mandatory but the images must be meaningful and they should not seem to be stuffed.
Source : optimole.com
These were some of the popular Guest Posting Guidelines. If you are stuck in between guest posting and need expert help, you can work with professional Guest Blogging Services who can help you with timely delivery of high-quality guest posts so you can leverage the complete benefits of this marketing tactic to take your business to the next level.
