YouTube has become one of the most popular social media platforms in the world, so it’s no surprise that many people are wondering whether or not they could operate their own successful channel. Channels focused on home care have always been popular, since so many people need advice when it comes to home improvement projects. There can be a lot of competition, so it’s essential for you to focus on what makes you unique or what information you can provide that other channels may not be talking about. If you’re considering starting or already running a home improvement YouTube channel, read on for some great ideas that can help you succeed.
How should you prepare to start a home improvement YouTube channel?
You should give yourself plenty of time to plan and prepare before you intend to launch your YouTube channel. If you have some experience with video blogging, you may be ahead of a lot of people, but there’s still a lot to learn. Anyone who doesn’t own video equipment will need to invest in some. You don’t need the most expensive equipment when you’re getting started, but the quality of your videos does matter when it comes to gaining views and expanding your audience.
If you don’t have experience making short-form videos, you may want to spend time learning how to make an explainer video. An explainer video is the equivalent of an elevator pitch for a product or an idea. When trying to promote your channel, think of yourself and the information you can provide as the product.
Animated videos can be a good idea if your target audience is younger. Documentary-style videos can be useful for conveying a large amount of information about a real-life issue. Whiteboard videos are also gaining popularity, which is a style that shows viewers static images being drawn. These can be particularly useful for visual artists who want to show the creation process.
What topics can you cover on your channel?
Looking at a list of the most common home improvements and upgrades is a good place to start. Some of the most popular home improvement projects include improving flooring, ceilings, landscaping, and plumbing fixtures. Dealing with maintenance, repair, and replacement of major home systems can be a source of trouble and frustration for many homeowners.
HVAC systems specifically are one of the most important parts of any home, especially when it comes to keeping your environment comfortable and safe. They also maintain healthy airflow and maintain a normal level of humidity indoors. One potential topic could be educating viewers on the warning signs that your AC needs a replacement. These can include unusual noises coming from the air conditioner, leakage, a musty smell, and a lack of proper temperature regulation. Heating and air conditioning systems can require expensive repairs in the event of a breakdown, so it’s important to be proactive about proper maintenance.
Many people don’t know their AC system’s filter should be changed every 90 days, or that the system should be replaced entirely every 10 to 15 years. You can also talk to viewers about technology like smart thermostats, which allow you to operate your heating and AC unit via automation. Programmable thermostats can also save homeowners money on their energy bills.
YouTube’s platform has given many people the opportunity to turn their knowledge into an income-generating passion project. If you know a lot about home improvement and renovation, starting a channel to share that knowledge with a virtual audience can be a great way to have fun and make money. Sustaining popularity, in the long run, requires consistent and frequent uploads of high-quality content. Creating a successful home improvement YouTube channel takes a great deal of work and preparation, but you’re likely to be able to connect with a large audience if you focus on addressing common household issues in an accessible way.
